Muthoot Finance focuses on OOH media for ‘Gold Loan is Good’ campaign

In Campaigns By M4G Bureau - August 20, 2020

In partnership with Brandscope, the campaign featuring brand ambassador Amitabh Bachchan has been carried out in 50 cities and an over 200 sites

‘Conventional OOH strategy will be helpful to reach masses’

In Viewpoints By Bhawana Anand - June 30, 2020

Abhinav Iyer, General Manager – Marketing & Strategy, The Muthoot Group, spells out that conventional outdoor campaigns would be be crucial post lockdown to connect with wider audiences.

The Muthoot Group leads the way with its plethora of COVID19 relief efforts across India

In OOH News By M4G Bureau - April 27, 2020

The Company has distributed over 40,000 ration kits, over 50,000 face masks, 10,000 pairs of hand gloves, 10,000 bottles of hand sanitizers and fed over 46,000 people with ready to eat cooked food

The Muthoot Group unveils new branding identity in Chennai

In OOH News By Bhawana Anand - March 02, 2020

The BFSI Group is a foremost brand to leverage semi-naming branding at CMRL metro network

Metro station semi-naming rights offer great brand recognition

In Gallery By - February 28, 2020

Abhinav Iyer, GM - Marketing & Strategy, Muthoot Group urged Railways to offer station semi-naming rights to advertisers

Metro station semi-naming rights offer great brand recognition: Abhinav Iyer, GM - Marketing & Strategy, Muthoot Group

In OOH News By Pray Jani - February 11, 2020

Abhinav urged Railways to offer station semi-naming rights to advertisers

Abhinav Iyer, GM - Marketing & Strategy, Muthoot Group to address 2nd Transit Media Talks

In OOH News By M4G Bureau - January 24, 2020

Abhinav Iyer will be sharing his perspectives on brand advertising on metro rail media

Muthoot Finance – Turbocharging OOH from Regional to National

In Viewpoints By Bhawana Anand - December 23, 2019

Abhinav Iyer, GM Marketing & Strategy, The Muthoot Group talks about the emergence of impactful iconic outdoor advertising formats along with tapping regional carnivals to have a contextual branding

Havas Media bags the integrated media duties of Muthoot Pappachan Group

In OOH News By M4G Bureau - February 07, 2018

The account size is estimated to be upwards of INR 50 crores and will be handled out of the Bangalore and Cochin office led by Saurabh Jain, Vice President - South, Havas Media India

Street Furniture is a growing opportunity in Kerala

In OOH News By Athira Nair - December 28, 2015

Street Furniture enables advertising that connects with consumers on a personal level. A panel discussion at Kerala Talks OOH 2015 spoke about this highly efficient form of outdoor advertising and its scope in the state.