Federal Bank recreates its sonic identity for this World Music Day

In OOH News By M4G Bureau - June 20, 2024

The Corporate Anthem, an adaptation of the iconic Musical Logo (MOGO), composed by BrandMusiq, resonates with the Bank’s core values and ethos.

Ogilvy wins Cannes Lions 2024 Silver in ‘Outdoor’ for Taj Mahal Tea ‘Megh Santoor’

In OOH News By M4G Bureau - June 19, 2024

The musical billboard innovation is a Guinness World Records holder

Rajeev Raja, Founder & Soundsmith, BrandMusiq to speak on ‘What’s music to brands?’ at OAC 2024

In OOH News By M4G Bureau - May 27, 2024

Over 25 years in advertising, Rajeev has worked on a plethora of brands and created many nationwide campaigns that won him many accolades and awards

Goafest 2024 tunes into 'Advertising Rocks'

In OOH News By Sakshi Sanghavi - May 03, 2024

With two solo categories - Indian and International - Advertising Rocks 2024 promises a global showcase of musical talent.

‘Audio integration can drive creativity and business in OOH’

In Viewpoints By Aayush Mohanan - October 11, 2023

Saibal Gupta, Managing Partner and CEO, Xperia Group speaks on the opportunities that Audio OOH offers and his new joint venture with musician Supratik Ghosh.

A poet-tech fusion of rain, tea and music!

In Campaigns By M4G Bureau - October 10, 2023

India’s first ever interactive billboard’s raga made its way into the The Guinness Book of World Records

Neil Diamond Musical: A Beautiful Noise to open DPAA Summit in New York on Oct 10

In OOH News By Rajiv Raghunath - September 06, 2023

Broadway has always leveraged out of home and so it is fitting that we once again have an iconic Broadway show: Barry Frey, President & CEO, DPAA

Taj Mahal Tea launches innovative musical billboard in Vijaywada

In Campaigns By M4G Bureau - August 22, 2023

The campaign was executed by Rapport and plays classical Indian music when it rains.

boAt celebrates World Music Day with unique QR- embedded billboards

In Campaigns By M4G Bureau - June 23, 2023

The audio and electronics brand integrated QR codes on their boards which redirects viewers to boAt’s website where they can learn more about the artists

Ampere & Royal Challengers Bangalore bring on a ‘sustainable’ cheer squad

In OOH News By M4G Bureau - April 04, 2023

The ‘Ampere Take Charge Squad’ wears a sustainable attire made of upcycled, recycled, and repurposed materials at IPL matches; musical instruments of the cheer squad are made from scrap materials, including discarded parts of appliances and petrol vehicles.