‘We are definitely in support of Digital OOH media’

In Viewpoints By Bhawana Anand - September 27, 2017

Archaic regulatory norms are cited among the key barriers to digital OOH media expansion in India. The positive development is that civic bodies like South Development Municipal Corporation (SDMC) are warming up to the idea of creating an enabling policy environment for DOOH to flourish. In a conversation with Bhawana Anand of Outdoor Asia, Prem Sankar Jha, Deputy Commissioner, SDMC spoke about the body’s outlook on DOOH media. He also touched upon the various new initiatives planned by the authority to boost OOH advertising in the city. Edited excerpts of the interview:

Signpost partners Thane civic body for bicycle sharing initiative

In OOH News By M4G Bureau - September 26, 2017

Thane Municipal Corporation and Signpost India would be working together to expand the convenience mobility network in a phased manner, with 600 bikes and 50 stations across the city service roads, highways, transit points, educational hubs, shopping and entertainment zones.

SDMC floats tender for ad rights on unipoles, toilet blocks

In OOH News By M4G Bureau - September 22, 2017

The contract will be awarded for 3 years with the option of a 2-year extension

HC directs Nagpur civic body to nail repeat violators of OOH norms

In OOH News By M4G Bureau - September 17, 2017

The Nagpur Municipal Corporation has been asked to take photographs of receipts of fine imposed along with illegal structures raised by erring persons so that action could be taken against those violating the court's orders.

Gurugram civic body assigns specific locations for political displays

In OOH News By Bhawana Anand - September 08, 2017

The civic body will also swoop down on all unauthorised hoardings and banners put up in the city

Agra civic body embattled with issue of mushrooming of unauthorised outdoor media

In OOH News By Bhawana Anand - September 04, 2017

An estimated 45% of the hoardings up in the city are unauthorised, resulting in some Rs 4 crore annual revenue loss to the Agra Municipal Corporation.

Vodafone celebrates environment-friendly Ganeshotsav

In Campaigns By M4G Bureau - August 29, 2017

Vodafone in partnership with Pune Municipal Corporation & National Chemical Laboratory set up ‘Eco-Ponds’ at Vodafone Stores in Pune city

MP High Court directs municipal body to remove roadside hoardings

In OOH News By Bhawana Anand - August 29, 2017

Media owners in the city have yet to be notified on the matter; fear major business losses

North Delhi Municipal Corp extends cluster media tender submission date

In OOH News By M4G Bureau - August 23, 2017

The submission date extended to September 5, 2017

Patna Mayor demands action on unauthorised media sites in city

In OOH News By Bhawana Anand - August 23, 2017

A large number of unauthorised media units have been put up in the city on the pretext of installing CCTV cameras for general surveillance