SDMC targets Rs 150-180cr ad tax revenues in 2018-19: Prem Shankar Jha

In OOH News By Bhawana Anand - April 02, 2018

Increase revenues from advertising on airport road, provision for digital media, engagement of advertising industry for public conveniences’ development are some of the initiatives that will help SDMC achieve ad higher tax revenues

SDMC achieves a new high in ad tax revenue earnings

In OOH News By M4G Bureau - March 22, 2018

The civic body has recorded Rs 135 crore ad tax revenue earnings in the current financial year, which is significantly higher than Rs 118 crore earned in the previous fiscal

KMC to step up focus on solar OOH lighting, GPS-enabled media monitoring

In OOH News By Ria Banerjee - March 21, 2018

Ahead of FY2018-19, Debasish Kumar, Mayor-In-Council, MMIC-Advertisement, Kolkata Municipal Corporation talks about banning illegal hoardings and earning more ad tax revenues, as well as installation of solar panels for illuminating LED boards, GPS tracking system for hoardings, etc.

North Delhi Mayor Pretty Agarwal trains guns on unauthorised media

In OOH News By Bhawana Anand - March 14, 2018

Media owners say there are hardly any unauthorised media in the zone, and outdoor media cannot be blamed for the corporation’s revenue losses

SC restores Guju Ads’ rights on Juhu hoardings

In OOH News By Bhawana Anand - March 12, 2018

Bhavesh Bhinde, Director, Guju Ads explains the process that was followed in the grant of contract for the hoardings, reckons that opposition to erection of the sites stemmed from business rivalry in the OOH space

Sun Outdoors unveils backlit unipoles in Vadodara

In OOH News By M4G Bureau - March 08, 2018

The contract provides for setting up 69 unipoles; Sun Outdoors has so far erected 36 unipoles and the rest will be ready in a month’s time

Bombay HC issues notice to Guju Ads to remove hoardings at Juhu

In OOH News By M4G Bureau - March 07, 2018

Petitions filed with the High Court cited that Guju Ads had erected the hoardings in Juhu area without obtaining due permissions from BMC, traffic department, and environment and coastal regulation department

Kolhapur MC plans to unveil new ad policy to mop up more revenues

In OOH News By M4G Bureau - March 05, 2018

The corporation plans to net Rs 5 crore annually from outdoor advertising, although it has not earned even Rs 1 crore revenue in the last 5 years

Jammu MC has imposed hoardings ban on various properties

In OOH News By M4G Bureau - March 01, 2018

The civic body has imposed a ban on installation of hoardings at various avenues such as residential buildings, bridges, places of worships, hospitals, educational institutions, crematorium, Graveyard, Government offices, parks, and gardens

Surat MC’s Rs 100cr ad tax target impractical, say media owners

In OOH News By Bhawana Anand - March 01, 2018

Media owners cite that advertising brands plan only limited spends in the city, and so there is not much scope for expanding the OOH business, even if new outdoor media avenues are created by the municipal corporation