Results For "Mumbai"
998 News Found
Promote new OOH formats, tighten regulations across markets: Industry leaders @ OAC
In OOH News By VJ Media Bureau - July 31, 2015
An open house was conducting on day 2 of the Outdoor Advertising Convention 2015 that was held in Mumbai during July 24-25. In this session, the delegates formed groups to discuss how to accelerate OOH growth in cities excluding Delhi and Mumbai.
Right people make a difference in OOH business: Arghya Chakravarty
In OOH News By VJ Media Bureau - July 30, 2015
Speaking on the theme"How to attract the best talent to build OOH business competitiveness -- pros and cons†at the Outdoor Advertising Convention 2015 that was held in Mumbai during July 24-25, Arghya Chakravarty, CEO, Times OOH, elaborated on the best HR practices that the industry should look to adopt, nourish and persevere.
OOH delivers in myriad ways, says Sagnik Ghosh
In OOH News By VJ Media Bureau - July 29, 2015
Speaking on the theme'How OOH works for my brand - a case study of Axis Bank' on day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-26, Sagnik Ghosh, Senior Vice President & Head Marketing, Axis Bank, said that OOH is central to the bank's branding and communication strategy.
OOH industry should develop measurement metrics, media rating system: RS Sodhi
In OOH News By VJ Media Bureau - July 29, 2015
Rupinder Singh Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation (Amul), delivered the Valedictory Address on Day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-25.
Digital OOH will gain significant ground in coming years: Tom Goddard
In OOH News By VJ Media Bureau - July 29, 2015
Speaking on the theme"Outdoor advertising in the digital world†on day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Tom Goddard, Non-Executive Chairman, Ocean Outdoor, UK, Executive Chairman, Digicom, UK & Vice President (International), FEPE, spoke about how digital OOH can be effectively leveraged for brand advertising, especially on the major highways and junctions.
Leverage digital technologies, localise messaging: Pradeep Shrivastava
In OOH News By VJ Media Bureau - July 28, 2015
Pradeep Shrivastava, Chief Marketing Officer of Reliance Jio, delivered the keynote address titled"If OOH could sing and interact in local dialect†on the opening day of the Outdoor Advertising Convention (OAC) held in Mumbai during July 24-25.
Advertising works best when it triggers business: Smita Jha
In OOH News By VJ Media Bureau - July 28, 2015
Speaking on the theme"OOH industry status & growth prospects - A statistical overview†on the opening day of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Smita Jha, Leader, Media & Entertainment, PwC, also stated that across the globe growth in physical infrastructure is increasing the bandwidth of the OOH medium itself.
Integrate channel-based planning with audience-based planning: Mauricio Sabogal
In OOH News By VJ Media Bureau - July 28, 2015
Speaking on the theme"How technology and social media amplification are moving OOH to the centre of strategic planning†on the opening day of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Mauricio Sabogal, Global CEO, Kinetic Worldwide, touched upon the various international set practices and innovations that enable OOH to become an important medium for advertising.
Metro networks offer innovative OOH options: Abhay Mishra
In OOH News By VJ Media Bureau - July 28, 2015
Speaking on the theme"Physical infrastructure growth in India - Creating new OOH avenuesâ€, Abhay Kumar Mishra, CEO, Mumbai Metro One, explained how the Metro network in Mumbai itself will create compelling advertising options for brands.
OAC 2015 inaugurated in Mumbai on July 24
In OOH News By VJ Media Bureau - July 28, 2015
The Outdoor Advertising Convention 2015 was inaugurated on July 24 at the Renaissance Mumbai Convention Centre, Powai, Mumbai with the lighting of the traditional lamp by Pradeep Shrivastava, CMO, Reliance Jio, Amit Sarkar COO, Kinetic India, Noomi Mehta, MD, Selvel One, and Vasant Jante, MD and Publisher, VJ Media Works.