‘We wanted to create an off-site experience for commuters’

In Viewpoints By Bhawana Anand - January 31, 2018

Rutu Mody Kamdar, Brand Consultant, Rustomjee Group, talks about the brand’s unique initiative to recreate a township atmosphere on board Mumbai Metro

Rustomjee creates a whole township inside Mumbai Metro

In Gallery By M4G Bureau - January 30, 2018

The real estate brand has used floor graphics and other innovations inside Mumbai Metro rakes to depict the different amenities available at the Rustomjee Urbania Township

Rustomjee creates a whole township inside Mumbai Metro

In Campaigns By M4G Bureau - January 30, 2018

The real estate brand has used floor graphics and other innovations inside Mumbai Metro rakes to depict the different amenities available at the Rustomjee Urbania Township

TG Connect connects brands with large audiences on Mumbai suburban trains

In OOH News By Amaan Kazmi - January 27, 2018

The audio ads are played 2,720 times on 68 trains operating between 37 stations; the ads are played in regular intervals right through the train journey

Mumbai media owners welcome BMC plan to open up DOOH avenues

In Digital OOH By Bhawana Anand - January 22, 2018

The dynamic media could attract a greater number of advertising brands, but certain quarters of the industry would want to see how the regulations pan out before taking a call on the DOOH opportunity

SBI promotes healthy life with Green Marathon

In Gallery By M4G Bureau - January 19, 2018

The banking major has used king-size hoardings across Mumbai to promote the Green Marathon among people who are always on the go in the Maximum City

SBI promotes healthy life with Green Marathon

In Campaigns By M4G Bureau - January 19, 2018

The banking major has used king-size hoardings across Mumbai to promote the Green Marathon among people who are always on the go in the Maximum City

BMC to restrict digital billboards to island city

In OOH News By M4G Bureau - January 15, 2018

Also, BMC plans to make it compulsory for all outdoor firms to put up a detailed board stating the permit number and all required details along with the hoarding

Mumbai outdoor policy on the anvil; MHOA working closely with BMC

In OOH News By Bhawana Anand - January 11, 2018

The first draft of the policy is expected to be out by end-January; MHOA is also advocating the introduction of digital formats in the city, at least in select areas to begin with

Sony Pictures creates a jungle at Mumbai Metro station

In Campaigns By M4G Bureau - January 04, 2018

Sony Pictures India created a jungle like ambience at the D.N. Nagar station on the Mumbai Metro network to draw commuter attention to blockbuster movie ‘Jumanji’ that was scheduled to be beamed on the GEC