No swirling to the rhythm of Garba for brands this year

In OOH News By Pray Jani - October 09, 2020

Even after receiving some relaxation from the government, Gujarat’s regional media owners are in no mood to participate in branding or promotional activities during this year’s Navratri festival

SKODA turns Mumbai airport into stunner ramp

In Campaigns By M4G Bureau - October 08, 2020

The promo zone floor is crafted with using largest floor LED installation first time used for an experiential display in Indian airport

COLORS launches ‘Ab Paltega Scene, Kyunki Bigg Boss Dega 2020 Ko Jawab’ campaign

In OOH News By M4G Bureau - September 25, 2020

Branded sanitiser dispensing units will be placed in Mumbai and Delhi NCR for OOH promotions of the show

Somany Ceramics promotes new germ shield tiles at T2 Mumbai airport

In Campaigns By M4G Bureau - September 18, 2020

In association with Times OOH, the brand targets niche flying travellers for the promotion of new tiles powered by germ shield technology

Business travellers lead airport passenger traffic recovery

In Research By Rajiv Raghunath - September 11, 2020

A Moving Audiences Data (MAD) analysis conducted in conjunction with Media4Growth highlights the audience reach patterns at Indira Gandhi International Airport, Delhi; Chhatrapati Shivaji International Airport, Mumbai; Kempegowda International Airport, Bengaluru; and Sardar Vallabhbhai International Airport, Ahmedabad in the months of July and August 2020

Orienta Cine Advertising installs largest LED screen inside Mumbai mall

In Digital OOH By M4G Bureau - September 01, 2020

The Infinite screen offers an innovate advertising solution to brands for mall branding

No brands to dazzle Ganpati Pandals this year

In OOH News By Bhawana Anand - August 18, 2020

Considering a loss for the recent event but vendors believe that brands should save money to execute long term campaigns during upcoming festive season

99.6% audience finds air travel to be the most reliable mode of transport, says GVK survey

In OOH News By M4G Bureau - August 11, 2020

The survey also observed a radical shift post two months of domestic flight operations where 54.7% passengers resort to flying for business purpose only

BMC promotes gender equality through traffic signals

In OOH News By M4G Bureau - August 05, 2020

This initiative has made Mumbai the first Indian city to have female symbols on road signages

MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets

In Research By Rajiv Raghunath - August 04, 2020

Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities