Results For "Mobile"
160 News Found
‘Marriage between mobile & OOH will become stronger’
In Viewpoints By Rajiv Raghunath - February 22, 2018
Aileen Shaw, Vice President, Media for Grandesign's West Region, shares her perspectives on how OOH could leverage mobility to deliver great outdoor campaigns
On-train ads trigger immediate purchase
In Research By M4G Bureau - February 15, 2018
New research reveals a quarter of rail commuters using mobiles to shop on the move
TV-size digital billboards straddle San Francisco streets
In Digital OOH By M4G Bureau - January 16, 2018
Clear Channel Outdoor is installing a network of 55-inch high-definition LCD screens that will enable advertisers to get in front of consumers even when they’re away from TVs, computers and mobile phones.
‘DOOH integral to media mix for movie promotions’
In Research By M4G Bureau - January 12, 2018
Report cites that Universal Pictures’ famous movie ‘Despicable Me 2’ advertising campaign which reached more than 10 million customers through digital out-of-home, mobile interaction, personalisation, and social sharing marketing approaches
DigitalGig spurs social media-powered DOOH advertising
In Digital OOH By M4G Bureau - December 09, 2017
Being the world’s second fastest growing ad medium after mobile,Digital OOH space glitters with bright prospects; the low-cost format befits the needs of small advertisers
Tanishq unveils Aagomoni collection on OOH
In Campaigns By Ria Banerjee - October 04, 2017
The brand used a variety of OOH formats that included hoardings to branded mobile vans
Google launches teaser campaign around its soon-to-be launched smartphones
In Campaigns By M4G Bureau - September 30, 2017
The brand takes the OOH medium by storm worldwide to create a suspense around its mobile launch event
Lycamobile boards HongKong Express for pan-Asia connect
In Campaigns By M4G Bureau - September 09, 2017
The brand has executed the 6-month campaign in association with Atin OOH & Promotions, targeting passengers flying across Asia to Japan, Korea, China, Malaysia, Taiwan, Thailand, Cambodia and Vietnam.
‘OOH metrics should be comparable to what other channels are using’
In Viewpoints By M4G Bureau - September 08, 2017
Kym Frank, CEO, Geopath, explains that the new Geopath methodology is derived from several types of mobile data, GPS data, and data from connected cars. The organization has moved well beyond average annual weekly measurement, and instead is delivering hourly data throughout the year. Edited excerpts of the interview:
"OOH is the most multifaceted medium"
In Viewpoints By M4G Bureau - September 06, 2017
As predicted by many media reports last year and this year, telecom has been instrumental in spearheading the growth and fate of OOH advertising in India.