Professional female mountaineers take charge for Skechers’ OOH campaign installation

In Campaigns By M4G Bureau - November 19, 2020

The footwear brand, in the activity, has created history by installing the first ever billboard flex by women in association with Street Talk (a Signpost India Company)

Nashik civic body to announce revised tenders on unanimous rejection

In OOH News By Pray Jani - October 07, 2020

The high cost of valuation has led to the rejection from the media owners for the four advertising outdoor tenders issued by Nashik Municipal Corporation

Embassy Group signs MoU with BMRCL for Bettahalasur Metro Station

In OOH News By M4G Bureau - September 10, 2020

As a part of contract, Embassy Group will be entitled to utilize 1,000 sq feet of wall space in the station premises for branding and advertising activities

Big ideas derive from biggest problems

In Viewpoints By Bhawana Anand - July 27, 2020

Raj Kamble, Founder and Chief Creative Officer at Famous Innovations shares the role of creativity in OOH advertising industry in this global Covid19 situation

Outdoor Asia July Edition: A must read!

In OOH News By M4G Bureau - July 16, 2020

The recent edition presents a template to deal with Covid19, explains the high responsibilities that comes along with building huge advertising structures and significance of creative approach

How self-driving vehicles will transform OOH medium?

In OOH News By M4G Bureau - June 30, 2020

Chief Strategy Officer, MediaCom, Howard Thompson explains how autonomous vehicles as the future of mobility will create media opportunities

Rail media operators handling ‘Essential Services’ approach Board for 18-month waiver of license fee, other charges

In OOH News By Rajiv Raghunath - June 20, 2020

The media operators reaffirm commitment to run the AV public address systems & electronic display boards at stations, but seek Railway Board’s support for the firms to tide over the adverse business conditions

Mounting business Raj Roshan casts safety net around its workforce

In OOH News By Pray Jani - June 04, 2020

Workers were provided with adequate financial resources, supply of essentials and travel arrangements

Challenges mount for outdoor media mounters

In OOH News By Bhawana Anand - May 20, 2020

Labour shortage will likely push back any forward movement in business

Columbia Pacific Communities awards creative mandate to Famous Innovations

In OOH News By M4G Bureau - May 19, 2020

The Account was won after a multi-agency pitch