Jim Beam's guitar grabs eyeballs at Underground night club

In OOH News By Nabamita Chatterjee - November 05, 2014

The signage for the famous liquor brand has been designed with an aim to develop the location as a landmark for the brand.

Armour Station TV launches its channel at 3 new railway stations

In OOH News By VJ Media Bureau - November 03, 2014

With the addition of the new stations, the service is now available at eight of the busiest railway stations in India including Mumbai CST, Mumbai Central, Pune, Ahmedabad, Bangalore, Chennai Central, Chennai Egmore and Delhi (Hazrat Nizamuddin).

Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle

In Viewpoints By M4G Bureau - October 13, 2014

JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.

JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview:

HMSI crafts sand sculpture in Puri to spread awareness of road safety

In OOH News By Bhawana Anand - June 16, 2014

The company engaged famous sand artist Sudarsan Pattnaik to create a sand sculpture at the Puri Beach to mark the inauguration of Honda's Traffic Parks in in Bhubaneswar and Cuttack

Varghese Thomas elected President of KAIA

In OOH News By VJ Media Bureau - February 13, 2014

The election was held as part of the Kerala Advertising Industries Association State conference wherein it was decided that hereafter, all agencies / clients have to sign a MOU with the Kerala Advertising Industries Association before starting a campaign.

Colors recreates the thrill of '24' on OOH

In OOH News By Bhawana Anand - October 09, 2013

The outdoor promo handled by Milestone Brandcom reflects the adrenaline rush synonymous with the show.

KFC's veggie spread on OOH

In Campaigns By MunmunSaha - September 17, 2013

The'KFC So veg, so good', campaign was kicked off in Pune with mouth-watering images of their veggie meal on hoardings meant to grab the attention of the TG.

Outdoor Advertising Awards '13: A battle of wits and creativity

In OOH News By VJ Media Bureau - July 07, 2013

It was a night studded with glamour, humour and competitive bonhomie as creative honchos slugged it out vying for the much coveted Outdoor Advertising Awards (OAA) 2013.

Outdoor Advertising Awards '13: A battle of wits and creativity

In OOH News By VJ Media Bureau - July 07, 2013

It was a night studded with glamour, humour and competitive bonhomie as creative honchos slugged it out vying for the much coveted Outdoor Advertising Awards (OAA) 2013.

OAC 2013: IOAA in process to sign MoU with AAAI

In OOH News By VJ Media Bureau - July 05, 2013

To develop an understanding and accept OOH as a medium of value, Indian Outdoor Advertising Association (IOAA) shares details on the proposed MoU with AAAI which is on the lines of IBF or INS.