Bank of Baroda etches its brand on Andheri Metro Station name

In Campaigns By M4G Bureau - July 25, 2017

Through the station branding initiative the bank is leveraging its digital competency by offering anytime, anywhere banking experience. The bank is also exploring to offer more state-of-art-technology products and services through this platform.

Bulls Eye Media bags rights on Jaipur Metro media

In OOH News By Bhawana Anand - July 21, 2017

The OOH firm has won the rights on 11 stations covering a variety of media that include static, backlit and roller standees.

Varanasi-based Abhi Advertising wins Lucknow Metro’s inside train media rights

In OOH News By Bhawana Anand - July 13, 2017

Abhi Advertisng will be handling this media in association with Ellora Outdoor for the duration of 2+2 years; the rights are on 13 train sets

ENO leverages AR to drive its Freeze Off campaign in 5 cities

In OOH News By M4G Bureau - July 10, 2017

ENO Cooling leveraged augmented reality (AR) for its Freeze Off campaign to create a live interactive brand experience for consumers. The event was organised in a span of 5 weeks at five different metropolitan cities

Pharmeasy promotes healthy living at Mumbai metro stations

In Campaigns By Bhawana Anand - July 10, 2017

Along with the yoga session, the brand also sent you a healthy living message via digital screens and video walls at the Mumbai metro station.

Chennai Metro's Phase 1 expansion creates more branding opportunities

In OOH News By M4G Bureau - July 03, 2017

The new 7.4 km underground stretch gives advertising brands greater reasons to establish their presence on the Chennai Metro network. JCDecaux holds the sole ad rights on this transit media network

PM to inaugurate Kochi Metro on June 17, CHAMS plans best-in-class media on the network

In OOH News By Rajiv Raghunath - June 15, 2017

CHAMS Branding Solutions India Pvt Ltd that has bagged the exclusive media rights on the Kochi Metro network is gearing up to put up the most advanced digital OOH media assets on the network, in combination with well-crafted traditional formats.

DMRC Heritage Corridor has plenty in the offing for OOH

In OOH News By Bhawana Anand - May 29, 2017

The Phase III line is expected to push the Delhi Metro's ridership to over 4 million this year - a key driver for advertising on the Metro network

Lucknow Metro releases revised tender for exclusive ad rights

In OOH News By Bhawana Anand - May 26, 2017

The tender is for licensing out exclusive ad rights inside eight Metro stations and on the outside civil structures of the elevated section of the stations

TDI International gears up for media expansion at Kashmere Gate Delhi Metro station

In OOH News By Bhawana Anand - May 11, 2017

Even as the Kashmere Gate Delhi Metro station infrastructure is being expanded under Phase III of the DMRC network, TDI International which holds the media rights at this station is gearing up to leverage the impending growth opportunity.