Chennai Metro PSD formats gaining traction

In OOH News By Bhawana Anand - October 08, 2018

Mark Metro which holds the exclusive ad rights for Chennai Metro stations maintains that the PSD media format is now drawing the attention of national brands

Kolkata Metro floats tender for OOH media

In OOH News By Ria Banerjee - October 04, 2018

The contract has been awarded for 10 years

FIITJEE co-branding of IIT Delhi metro station temporarily removed

In OOH News By M4G Bureau - October 01, 2018

The co-branding has been temporarily removed until the size of the disclaimer related to the co-branding has been decided upon

ZEEL boards Delhi Metro to promote new Bollywood Channel

In Campaigns By M4G Bureau - September 21, 2018

The brand in association with OAP agency executed a metro wrap to give larger than life platform to the channel launch

Kohler plans to step outdoor in the major metros

In OOH News By M4G Bureau - September 18, 2018

The brand’s TV campaign featuring Twinkle Khanna will be complemented by an impactful outdoor campaign across Delhi, Mumbai and Bengaluru

OLX now targets media agencies, brands

In Gallery By Bhawana Anand - August 30, 2018

The online classified brand targets mainline agencies to promote their advertising business in the main metro commercial hubs

OLX now targets media agencies, brands

In Campaigns By Bhawana Anand - August 29, 2018

The online classified brand targets mainline agencies to promote their advertising business in the main metro commercial hubs

DMRC to share with SDMC revenues from station branding

In OOH News By Bhawana Anand - August 23, 2018

DRMC is likely to be sharing 35% of the revenues accrued from branding of metro stations falling in SDMC jurisdiction

SDMC takes up with DMRC issue of revenue sharing vis-a-vis Metro station branding

In OOH News By Bhawana Anand - August 16, 2018

The officials, from both parties, are going to discuss the matter in detail about station branding revenue along with some pending matters.

Behrouz Biryani rolls out lip-smacking campaign in Delhi

In Campaigns By M4G Bureau - August 07, 2018

The 14-day campaign, executed by Posterscope India, was writ large on billboards, bus shelters, Metro pillars and gantries