Kochi Metro Rail calls for fresh bids for media rights

In OOH News By M4G Bureau - September 27, 2017

In the new tender KMRL has specified the number of media units that may be developed at the Metro stations

Jagran Engage to offer static, digital, ambient media at Lucknow metro stations

In OOH News By Bhawana Anand - September 21, 2017

The transit avenue will offer a gamut of advertising options including backlight media, floor branding, roof branding as well as responsive digital screens across 8 key stations

Jagran Engage bags exclusive media rights on Lucknow Metro network

In OOH News By Bhawana Anand - September 19, 2017

As per the 9-year contract, Jagran Engage will hold the advertising rights inside metro stations and on civil structures of elevated section from Transport Nagar station to Charbagh station covering 8.5 km.

Bank of Baroda etches its brand on Andheri Metro Station name

In Campaigns By M4G Bureau - July 25, 2017

Through the station branding initiative the bank is leveraging its digital competency by offering anytime, anywhere banking experience. The bank is also exploring to offer more state-of-art-technology products and services through this platform.

Pharmeasy promotes healthy living at Mumbai metro stations

In Campaigns By Bhawana Anand - July 10, 2017

Along with the yoga session, the brand also sent you a healthy living message via digital screens and video walls at the Mumbai metro station.

Lucknow Metro releases revised tender for exclusive ad rights

In OOH News By Bhawana Anand - May 26, 2017

The tender is for licensing out exclusive ad rights inside eight Metro stations and on the outside civil structures of the elevated section of the stations

TDI International gears up for media expansion at Kashmere Gate Delhi Metro station

In OOH News By Bhawana Anand - May 11, 2017

Even as the Kashmere Gate Delhi Metro station infrastructure is being expanded under Phase III of the DMRC network, TDI International which holds the media rights at this station is gearing up to leverage the impending growth opportunity.

Turning Delhi Metro stations into walk-in art galleries

In OOH News By M4G Bureau - May 02, 2017

DMRC, St+art India Foundation, Asian Paints, Singapore High Commission, Singapore Tourism Board and Sanskriti Foundation set out to beautify Metro stations

Mumbai Metro One gets nod for rebranding more stations

In OOH News By M4G Bureau - April 18, 2017

The rebranding exercise that entails adding a prefix to the existing station name would fetch the company additional revenues

DMRC awards naming rights of 12 Metro stations; Pioneer Publicity bags 8

In OOH News By Satarupa Chakraborty - January 24, 2017

In a recently concluded tender for naming rights at DMRC stations, Pioneer has bagged the rights at 8 stations while Planet, Signpost, Explomedia and builder brand Supertech have won rights at one station each.