Results For "Metrics"
94 News Found
OOH Expo 2021 to be launched at Mumbai’s Nehru Centre on Jan 22-23, 2021
In OOH Solutions By M4G Bureau - January 22, 2020
The largest exposition of OOH solutions will have the participation of 70+ exhibitors from India and the overseas
Indian OOH: Chaotically Organised
In Viewpoints By M4G Bureau - November 19, 2019
Investments in infrastructure, audience metrics and technologies will go a long way toward increasing OOH’s share of the ad budgets
oOh!media expands digital roadside footprint leveraging data and insights
In Digital OOH By Rajiv Raghunath - June 26, 2019
The data-led approach helps oOh! In developing sites that deliver superior audience metrics
oOh! expands roadside DOOH inventory
In Gallery By Rajiv Raghunath - June 26, 2019
The data-led approach helps oOh! In developing sites that deliver superior audience metrics
With metrics, transit media can deliver big
In Gallery By - March 18, 2019
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan
With metrics, transit media can deliver big
In OOH News By M4G Bureau - March 11, 2019
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan
1st Transit Media Talks Conference underscores the huge business potential of transit media across India
In OOH News By M4G Bureau - March 02, 2019
The conference touched upon different dimensions of transit media business, from consumer-centricity in communications, innovative design, green solutions and audience metrics to brand perspectives on using this media, media owners’ experience of investing in transit formats and media buyers’ approach to planning for transit media advertising
Spotlight on audience measurement metrics at 1st Transit Media Talks Conference
In OOH News By M4G Bureau - February 22, 2019
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group will make a presentation on ‘How audience metrics will catalyse transit media growth’
‘New-age data driven metrics will the game-changer’
In Viewpoints By Rajiv Raghunath - January 25, 2019
Rachana Lokhande, CEO, Kinetic India asserts that Transit, Technology and Data are the OOH growth drivers
Display Metrics India unveils OOH metrics development roadmap
In OOH News By Rajiv Raghunath - January 18, 2019
Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA