Results For "Media"
2883 News Found
Calcutta HC ruling impacts OOH business of eastern India during Durga Puja
In OOH News By Pray Jani - October 21, 2020
According to media owners, usually, during Durga Puja festival, media occupancy rate is 90% but this time they are finding it difficult to keep even 20% of the media occupied; Sales have fallen by 70% and due to no pandal branding, accounting loss of approx. INR 1.5 crore business
‘If done right, audience data will deliver a major multiplier of investment to OOH media’
In OOH News By Rajiv Raghunath - October 20, 2020
Srikanth Ramachandran, Founder & Group CEO of Moving Walls asserts that in the new normal post Covid-19, planning and campaign inflight/post-campaign reporting are becoming vitally important for OOH
‘Young, tech-oriented professionals will ride the next OOH growth wave’
In Digital OOH By M4G Bureau - October 20, 2020
S Kumar, MD, Srishti Communications believes that transit media business will be steered by professionals who think digital
Mumbai Railway brings innovative advertising formats in new tenders
In OOH News By Pray Jani - October 20, 2020
The division is taking initiatives to cover the loss by releasing new formats for advertising; Also, the zonal division contemplating abouts resuming trains’ full services before November 15 this year
Mumbai Media owners unsatisfied with Western Railway's rebate proposal
In OOH News By Pray Jani - October 19, 2020
According to the proposal, footfall from June till September, 2020 have been compared with the respective months of 2019
India saw positive growth in August & September onwards: Laqshya Media Group report
In Research By M4G Bureau - October 19, 2020
The highest monthly GST collection since the beginning of the lockdown was in September and monthly tax revenue for August crossed the tax revenue of the same month last year
DMRC announces rebate package for OOH media owners till end of 2020
In OOH News By M4G Bureau - October 19, 2020
The rebate beyond December 31, 2020 shall be communicated in due course of time.
Media4Growth to launch 'OOH Dialogues' on Oct 29, first edition on ‘Making Audience Data Talk For OOH’
In OOH News By M4G Bureau - October 16, 2020
The 1st OOH Dialogues event will have the participation of brand marketers, specialist agency heads and professionals, and media owners from the OOH and DOOH segments
‘Cookies are terrible, inefficient & old technique for audience data’
In OOH News By Bhawana Anand - October 16, 2020
OOH industry must break the silos and start conversations with omnichannel media, assert tech leaders
Eager to use cinema, roadside media: Angela Zepeda, CMO, Hyundai, US
In Digital OOH By Bhawana Anand - October 15, 2020
DOOH has a key place in auto brand media plans