Results For "Media"
2883 News Found
OOH is the most trustworthy and relevant medium in US: Vistar Media & MFour research
In Research By M4G Bureau - November 25, 2020
58% of respondents indicated that they are very likely to believe messaging in OOH advertisements, followed by TV (55%) and social media (44%)
Times OOH expands media portfolio with new acquisitions in Chennai
In OOH News By M4G Bureau - November 24, 2020
The media owning firm has acquired exclusive media branding rights on the capital’s central and southern billboards
Lalithaa Jewellery opts AG-DMS CMRL Station for semi-naming branding
In OOH News By M4G Bureau - November 23, 2020
The media rights for the CMRL are handled by Mark Metro
‘Global OOH market is set to back bounce in 2021’ says PWC Global report
In Research By M4G Bureau - November 20, 2020
DOOH technologies will play a central role in quantifying advertisers’ return on investment as they are turning away from traditionally preferred channels such as cinema or OOH advertising, hit hard by Covid19
'Make the most of location intelligence’
In Viewpoints By M4G Bureau - November 17, 2020
By identifying OOH impact zones and applying customised, advanced analytics, marketers are able to isolate the impact of OOH campaigns, observes Upinder Singh, Project Director, Edge1
Bhubaneswar MC reports INR 10 cr loss from outdoor media
In OOH News By Bhawana Anand - November 13, 2020
The media owners confirmed that license fee hasn’t been submitted as rebate scheme is awaited
Star Pravah paints Kolhapur pink
In Campaigns By M4G Bureau - November 13, 2020
To announce the launch of new show based on Lord Jyotiba, Star Pravah brought back color into the celebrations
Myanmar’s Ganad Media adopts Moving Walls’ LMX audience metrics, sales automation solutions
In Digital OOH By Rajiv Raghunath - November 12, 2020
Ganad’s offering, which extends across digital, retail, transit and traditional media assets, will now be supplemented by planning and in-campaign audience performance analytics
Amazon creates stir with OOH innovation for Mirzapur 2 launch
In Campaigns By Bhawana Anand - November 11, 2020
Ideated and executed by Active Media Innovations, the innovation was designed to bring back the flavor of the show
Tanishq launches Ekatvam campaign on 1,52,000 sq ft OOH media
In Campaigns By M4G Bureau - November 10, 2020
In partnership with Laqshya Media Group, the special Ekatvam campaign has been deployed in 10 cities in India - Mumbai, Delhi NCR, Bangalore, Kolkata, Hyderabad, Chennai, Ahmedabad, Pune, Lucknow and Patna