Results For "Media"
2883 News Found
Sapphire Media installs 310 screens at Delhi Metro Pink Line stations
In OOH News By N Jayalakshmi - November 17, 2021
The Pink Line (Line 7) covers a length of 58.43 km and is the longest individual line of Delhi Metro, passing alongside the busy Ring Road in Delhi
Hivestack in partnership with China’s XinChao Media
In Digital OOH By Rajiv Raghunath - November 16, 2021
XinChao Media will offer brands, agencies and omnichannel DSPs the opportunity to buy DOOH inventory programmatically through the Hivestack SSP
WOO onboards new members from 7 countries
In OOH News By Rajiv Raghunath - November 15, 2021
The World Out of Home Organization has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK
Broadsign appoints Jonny Richardson as Director, Business Development, APAC
In OOH News By M4G Bureau - November 11, 2021
Richardson will help drive Broadsign’s pDOOH strategy forward, with a particular focus on the local rollout of ad buying platform Campsite
New tech, changing consumer audio usage boosting US audio ad spend
In Research By M4G Bureau - November 08, 2021
Audio ad & marketing spending is pacing for 14.4% growth this year to $18.06 billion: PQ Media’s United States Audio Media Forecast 2021
Hero Lectro E-cycles’ #WantItFlauntIt campaign goes live on OOH
In Campaigns By M4G Bureau - November 02, 2021
Laqshya Media Group executed the multi city campaign for Hero Lectro E-cycles, that was planned through the AI-powered OOH tool ‘SHARP’, which helped to get the most appropriate locations in each city.
Media ownership consolidation, audience metrics key to Asia OOH growth, says dentsu APAC CEO and India Chairman Ashish Bhasin
In OOH News By Rajiv Raghunath - October 29, 2021
The medium has not played to its fullest potential, said Bhasin in conversation with WOO President Tom Goddard in the opening session of the virtual Asia Forum held on October 28
Bright Outdoor casts ‘Sooryavanshi’ on OOH canvas
In Campaigns By Rajiv Raghunath - October 26, 2021
The campaign urges cine-goers to bring family back to the cinemas
Provocative creatives add punch to Square Yards’ campaign
In Campaigns By M4G Bureau - October 26, 2021
Platinum Outdoor helped the brand achieve clutter breaking impact with a guerrilla marketing approach and 500+ high impact media, including the largest outdoor media in Asia -- the 120 ft x 122 ft hoarding on the busy Bandra ROB in Mumbai.
The writing is on the wall
In OOH Solutions By N Jayalakshmi - October 25, 2021
Digital wall painting has revolutionised rural and semi-urban brand advertising, as well as government campaigns for social messaging, providing a big step-up from traditional wall painting.