Results For "Media"
2883 News Found
Sapphire Media Services takes up ‘Powered By’ sponsorship of India Talks Conference
In OOH News By M4G Bureau - December 08, 2021
Sahil Mangla, Director of Sapphire Media Services, feels the conference is a much needed opportunity to bring together the OOH industry on a common platform and chart the path ahead after a challenging period.
“Expo will help us discover solutions that we didn’t know existed”
In OOH Solutions By N Jayalakshmi - December 08, 2021
Neeta Gulati, Director, Alakh Advertising & Publicity, shares with Media4Growth why the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022, is important for the Indian OOH industry
Marketers increasingly include DOOH in their omnichannel campaigns
In Digital OOH By M4G Bureau - December 08, 2021
New Media Decision Makers Study from DPAA, Advertiser Perceptions and Xaxis shows strong momentum for DOOH advertising use
Impressions of some great OOH across the globe
In Viewpoints By M4G Bureau - December 03, 2021
In this new section called OOH Travelogue, we bring you a series of articles by industry professionals wherein they recollect their travels and share some of their most memorable OOH impressions and experiences from across the globe. In the first in this series, we have Jayesh Yagnik, CEO, MOMS Outdoor Media, penning down his thoughts on some of the best OOH he has encountered during this travels. Read on..
Commuting for a good cause
In OOH News By M4G Bureau - December 03, 2021
As part of the on-going publicity efforts to encourage commuters to use contactless bank cards for public transport fare payment, Mastercard, Stellar Lifestyle Pte Ltd’s media and digital arm Stellar Ace have signed up as partners of the Unleash the Gates campaign with Transit Link Pte Ltd (TransitLink)
Music & media tech company Stingray in pact with Hivestack for programmatic audio OOH
In OOH News By Rajiv Raghunath - November 30, 2021
The integration of Stingray's proprietary streaming media player into Hivestack's suite of supply side technology, including the Ad Server and Supply-side Platform (SSP) will allow for AOOH inventory to be available programmatically for the first time in Canada
Garima Publicity wins ad rights at Siwan & Azamgarh railway stations
In OOH News By N Jayalakshmi - November 30, 2021
Siwan in Bihar and Azamgarh in UP are both important stations in their respective regions with over 120 trains passing through them and the media includes a mix of unipoles, gantries, lollypops, kiosks, signage, hoardings and billboards.
‘Retail DOOH networks set to grow multi-fold’
In OOH News By Rajiv Raghunath - November 29, 2021
Quividi CEO Laetitia Lim sees huge growth prospects for DOOH given that retail media is estimated to become a $100 billion business opportunity for retailers
Can social media be the game changer for OOH?
In OOH News By N Jayalakshmi - November 23, 2021
In an increasingly tech driven eco-system, can OOH and social media converge to offer greater value to brands?
RoshanSpace Brandcom’s towering ‘Bandra Focal’ smart billboard attracting top brands
In OOH News By Rajiv Raghunath - November 22, 2021
The company states that the iconic media asset was developed with the vision to “accentuate the aspirational value of some of our most beloved brands and give their marquee campaigns a premium touch.”