Roshanspace Brandcom takes up Title Sponsorship of Outdoor Advertising Awards (OAA) 2022

In OOH News By M4G Bureau - May 24, 2022

Brands, agencies, media owners, and other entities that are participating in OAA 2022 will be submitting their entries to this Contest for all OOH works executed in the period – April 1, 2020 to March 31, 2022.

Platinum Outdoor dials into OOH to highlight Vi indoor network

In Campaigns By M4G Bureau - May 23, 2022

The campaign has been executed on billboards, unipoles, and bus shelter media located across Delhi/NCR that communicates the brand's core message, "enjoy strong network indoors".

Sukle Advertising & Design’s ‘Use Only What You Need’ campaign for Denver Water inducted into OBIE Hall of Fame

In OOH News By Rajiv Raghunath - May 23, 2022

Denver Water just the second regional brand in the US to be Inducted in Hall of Fame’s 30-year history

Michelob Ultra’s ‘Courtside’ campaign created by FCB New York takes home Platinum OBIE Award

In OOH News By M4G Bureau - May 20, 2022

The project pushed the definition of OOH with a collaborative use of technologies that digitally immersed fans into the NBA bubble’s virtual stands from home

Laqshya Media Group launches bespoke news distribution solution NewsCoverage.in

In OOH News By Rajiv Raghunath - May 18, 2022

The initiative comes from the Group’s new vertical Laqshya Public Relations

OOH delivers exceptional value compared to other ad mediums: OAAA-Comscore study

In Research By Rajiv Raghunath - May 18, 2022

Anna Bager, President and COO, OAAA says the results of the research with Comscore should send a clear signal to advertisers: OOH is a vital part of the media mix.

IPG Mediabrands’ Rapport in tie-up with Quotient to accelerate pDOOH growth

In Digital OOH By M4G Bureau - May 17, 2022

The partnership drives the expansion of Rapport’s offerings to include a real-time, data-driven programmatic approach to DOOH with the ability to leverage Mediabrands proprietary audiences.

‘There’re great opportunities to work with Govt today’

In Viewpoints By N Jayalakshmi - May 16, 2022

In a conversation with Media4Growth, Amit Kapoor, Managing Director of OOH solutions company US Advertising, a leading industry player which has developed AI backed tools for measurement and monitoring in the context of OOH campaigns, shares his observations on market trends, opportunities and challenges in the space.

oOh!media launches creative and content innovation hub POLY

In OOH News By Rajiv Raghunath - May 16, 2022

POLY works with marketing and agency partners to develop and enhance campaign ideas and content solutions

OOH marketplace platform DOmedia to share real-time inventory data API with media operators

In Digital OOH By M4G Bureau - May 16, 2022

The API gives media sellers the ability to seamlessly integrate their inventory, including pricing and availability, into the DOmedia enterprise platform and Billboardsin.com