Laqshya Media Group expands its agency business in UAE & Gulf, appoints Elie Hankash as Head of Dubai office

In OOH News By M4G Bureau - February 21, 2023

The new Dubai office will serve as a hub for Laqshya Media Group's operations in the UAE and Gulf region, offering a full range of services, including out-of-home media planning, buying, digital solutions, and experiential marketing.

Plazamedia selects Alfalite’s LED panel technology for its new Extended Reality (XR) studio

In OOH Solutions By Rajiv Raghunath - February 21, 2023

A 120 sq.m. L-shaped LED wall from Alfalite, integrated with Mo-Sys solutions, is the centrepiece of Plazamedia's new state-of-the-art “briX|woRk.studio”

LG & Broadsign launch revenue-generating SoC solution for webOS commercial displays

In OOH Solutions By M4G Bureau - February 15, 2023

Businesses can now leverage Broadsign’s powerful content management solution to deliver ads across LG commercial display networks without external media player

Times OOH bags exclusive 20-yr ad rights at GMR Goa International Airport, Mopa

In OOH News By M4G Bureau - February 13, 2023

“We have deployed a wide range of world-class media options that would cater to the contemporary and modern media objectives of local and international advertisers,” says Shekhar Narayanaswami, President, Times OOH.

Bright Outdoor unveils G20 event publicity on OOH canvas in Mumbai

In Campaigns By M4G Bureau - February 13, 2023

The campaigns has been executed on 60 hoardings & 160 railway platform boards

Volta joins Ad Net Zero as a Founding Partner for USA Chapter

In Digital OOH By M4G Bureau - February 08, 2023

Membership furthers Volta’s leadership role in the decarbonisation of digital media

Navigating the DOOH revolution

In OOH Solutions By - February 07, 2023

Sanket Rambhia, MD and CEO, Xtreme Media, a forerunner in the DOOH solutions business, presents a guide to choosing the right LED display partner

Australia’s OOH net media revenue scales $1bn level in 2022

In OOH News By M4G Bureau - January 31, 2023

Q4 2022 saw 30.2% increase in net media revenue year-on-year, posting $329.7mn

‘Centre-read, full-motion digital billboards 5.8x more effective than traditional static roadside OOH’

In Research By M4G Bureau - January 30, 2023

Neuro-Insight used a car-driving simulation with Los Angeles residents for the study

Zen Digital Media’s ‘Broadcoasters’ sets the stage for Republic Day celebrations at Juhu Beach

In OOH News By M4G Bureau - January 27, 2023

Mumbai Police actively participated in the celebrations