Results For "Media"
2880 News Found
Broadsign ushers in next-generation ad server
In Digital OOH By M4G Bureau - May 17, 2023
Advertisers have often had access to better targeting tools than OOH campaign planners, but the Broadsign Ad Server challenges that history, providing media owners with the same flexibility and comprehensive targeting capabilities.
Lack of knowledge still a barrier for OOH and price remains high on the agenda: 75Media report
In Research By M4G Bureau - May 16, 2023
The UK-based outdoor media operator analyses the latest outdoor search trends
Bright Outdoor Media operationalises digital billboards at Andheri West, Mumbai
In Digital OOH By M4G Bureau - May 16, 2023
The company extends its media offerings with forays into DOOH space
Rohan Ekbote, GM, Vodafone Idea joins OAA 2023 jury
In OOH News By M4G Bureau - May 15, 2023
Rohan has over 15 years of marketing and advertising experience across the media landscape.
Global consumer spending on media content grew 10.8% to $930.66bn in 2022: PQ Media
In Research By M4G Bureau - May 12, 2023
US remains the largest consumer media and tech market.
Adkom, Blip, Broadsign in pDOOH collaboration
In Digital OOH By M4G Bureau - May 12, 2023
The integration unlocks US roadside inventory that may have previously been difficult to procure due to a fragmented media owner landscape.
Billboards highly effective venue in pDOOH advertising: Vistar Media study
In Research By M4G Bureau - May 11, 2023
Advertisers from the retail industry ran the most billboard campaigns that included measurement in 2022, followed by consumer packaged goods (CPG), financial services and telecommunications, the study says.
Podhigai Ads wins exclusive Madurai Airport advertising rights up to 7 years
In OOH News By M4G Bureau - May 08, 2023
The exclusive advertising rights include Airport’s interior and exterior premium static and digital media branding options
Zest Outdoor achieves Guinness World Record for highest number of solar panels on a billboard
In OOH News By M4G Bureau - May 08, 2023
With 84 solar panels, Zest Outdoor will deliver over 3 lakh units over next five years of solar energy to the Railways.
Archana Aggarwal, VP Media, Airtel joins OAA 2023 Jury
In OOH News By M4G Bureau - May 05, 2023
With over 25 years of experience, Archana is an experienced media strategist, integrated communications expert and a digital specialist.