Mumbai OOH: The New Maximum

In OOH News By Aayush Mohanan - May 31, 2023

The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with a compelling bouquet of outdoor media options. Aayush Mohanan captures the insightful observations shared by leading Mumbai OOH media owners.

“Investing in OOH media has allowed us to reach wider audiences and create a larger impact”

In Viewpoints By Aayush Mohanan - May 30, 2023

Dhimant Bakshi, CEO, Imagicaa World Entertainment, reflects on the company’s 10-year journey, the challenges and the way forward. Excerpts from an interview with Aayush Mohanan

Udit Mittal, DGM, Tata Motors joins OAA 2023 jury

In OOH News By M4G Bureau - May 30, 2023

Udit is an automotive enthusiast with over 13 years of experience in media planning and buying and has worked for some of the biggest automotive OEMs

Ammar Millwala, Head – Integrated Marketing, Aditya Birla Capital part of OAA 2023 Jury

In OOH News By M4G Bureau - May 29, 2023

An integrated media specialist, Ammar has over 14 years of experience in the industry, working with both agencies and brands.

Top honour for Xperia Group at Goafest’s Media Abby awards

In Digital OOH By M4G Bureau - May 29, 2023

The OOH experiential agency won Gold in Innovative Use of Cinema

Argentina-based W351 planning for business footprints in India

In OOH Solutions By Rajiv Raghunath - May 26, 2023

W351 recently obtained a patent for its unique OOH solution that integrates billboards and telecom antenna in an aesthetic way, while opening up new revenue channels for media owning firms.

Media.Monks India CCO Azazul Haque to Co-Chair OAA 2023 Jury

In OOH News By M4G Bureau - May 22, 2023

In a 2-decade career, Azazul has worked with Bates, Publicis, Lowe, Mudra, McCann and Contract on brands like Nescafe, Coke, Nestle Maggi, Domino’s Pizza, Dabur, Maruti Suzuki, Havells ICICI Bank, Bajaj Auto, Star Plus, Milton, MP Tourism and Rajasthan Tourism.

Full motion DOOH brand videos significantly boost sales, attract new customers:oOh!media study

In Digital OOH By M4G Bureau - May 22, 2023

The study tracked the campaign effectiveness of non-FMCG brands using oOh! motion

Media Owner or Agency?

In Viewpoints By Vasant Jante - May 19, 2023

The constant blurring of lines between media owning business and specialist agency functions is seemingly redefining the roles of the key constituents of OOH business. Vasant Jante, Founder & MD, VJ Media Works shares his perspective on this changing business landscape.

Former IPG executive Mike Cooper joins DOmedia leadership team

In Digital OOH By Rajiv Raghunath - May 18, 2023

Mike will be focusing on the company’s international expansion