For whom the bell tolls?

In Viewpoints By Vasant Jante - June 09, 2023

Vasant Jante, Founder & CEO, VJ Media Works shares his perspectives on the fast-changing Indian OOH agency landscape

Metro rail media – Miles to go

In OOH News By M4G Bureau - June 09, 2023

Metro rail networks make a neat cut for advertising

Airport media: Wings of change

In OOH News By Aayush Mohanan - June 08, 2023

Increasing domestic and international passenger traffic, modernisation of airport infrastructure, rise of Tier 2 cities as new growth centres, and promotion of the UDAN scheme have all contributed to the creation and strengthening of an airport media ecosystem in India that is destined to deliver great dividends to all the participating stakeholders.

VIOOH launches new real-time platform alongside suite of premium features

In Digital OOH By M4G Bureau - June 08, 2023

VIOOH Trading Manager enables OOH media owners to trade their inventory programmatically with 40 leading DSPs in real time.

Matt Steffenson, Director of Supply, APAC, Vistar Media to address OAC 2023 on pDOOH

In OOH News By M4G Bureau - June 07, 2023

Matt will be sharing his perspectives on the success factors of pDOOH, drawing upon case studies, and the pain-points of media owners and buyers that get addressed.

Vistar Media launches ad design studio to reimagine creative for DOOH

In Digital OOH By M4G Bureau - June 07, 2023

Vistar Studio provides creative services globally to support advanced programmatic campaigns.

Wavemaker India retains media mandate for Pernod Ricard India

In OOH News By M4G Bureau - June 06, 2023

The partnership dates back to 2002

Airport media – the runway all clear for gaining high altitude

In OOH News By M4G Bureau - June 05, 2023

Indian air passenger traffic volume is fast regaining pre-Covid levels and is poised to become the third-largest air passenger market by 2024. Increasing audience levels at the airports augurs well for the airport media business that is set to grow manifold in the coming years.

UK outdoor media infra company Wildstone appoints Pablo Salamanca as Head of Legal - Spain

In OOH News By Rajiv Raghunath - June 01, 2023

In his new role as the Head of Legal for Wildstone Spain, Pablo will assist the business in enhancing and expanding the company's Spanish portfolio, with a particular emphasis on their national digitisation strategy

JCDecaux India introduces 2 new innovations at T2 of Kempegowda International Airport Bengaluru

In OOH News By M4G Bureau - June 01, 2023

The new innovations – The360 and Dynamic Lightboxes – offer immersive brand experiences