Aatika Ansari, AGM – Media & Digital, Pernod Ricard India joins OAA 2023 jury

In OOH News By M4G Bureau - June 26, 2023

Aatika brings with her a wealth of experience in consumer first strategies having worked with agencies and brands across various segments

‘DOOH is fantastic, but pricing is a crucial factor’

In Viewpoints By M4G Bureau - June 24, 2023

Rajesh Chheda, Founder and MD, Just In Time shares his perspective on using OOH for business growth, retail design and more in an interview with Media4Growth

A 75Media guide on how to create an impactful OOH campaign

In Research By M4G Bureau - June 23, 2023

The beauty of out-of-home is that it’s very scalable – so it’s as suitable for global brands as it for small local businesses, says Paul Inman, MD of UKJ’s 75Media

StreetMetrics CRO Michael Steinberg to address Outdoor Advertising Convention 2023 in Delhi

In OOH News By M4G Bureau - June 19, 2023

US-based StreetMetrics is a forerunner in the area of measuring moving OOH media.

Dabur enters record books with latest brand activation

In Campaigns By M4G Bureau - June 15, 2023

The activation entered the Asia Book of Records for setting up the Largest Functional Demonstration of a product

Bengaluru Metro (BMRCL) opens tender for indoor ads at 50 metro stations

In OOH News By M4G Bureau - June 15, 2023

Expect to earn at least 30-35 Crores from indoor ads says BMRCL chief.

Vikram Sakhuja, Group CEO of Madison Media & OOH to address OAC 2023 in Delhi

In OOH News By M4G Bureau - June 14, 2023

Vikram will be sharing his perspectives on ‘How best OOH integrates with multichannel marketing strategy’

US’ Ballyhoo Media partners with The International SeaKeepers Society to advance climate research in South Florida

In Digital OOH By Rajiv Raghunath - June 14, 2023

Media operator’s investment in green technology empowers brands to engage key audiences while driving change through its OOH platform

Sampark Advertising secures Howrah station gate LED branding rights

In OOH News By Aayush Mohanan - June 12, 2023

The media owning firm has secured the branding rights for 5 years

The next station is… Growth

In OOH News By Aayush Mohanan - June 12, 2023

As metro ridership grows in India, so do the advertising opportunities. Media4Growth takes a deep dive into the windows of opportunities for businesses as we speak to various media owners across the country