Results For "Media"
2880 News Found
Vistara celebrates ’50 Million Stories’ with DOOH campaign at major airports
In Campaigns By M4G Bureau - July 06, 2023
The airline which commenced operations in 2015, has reached the coveted milestone of carrying 50 million passengers.
Anita Nayyar, COO - Media & Communication, Patanjali Ayurved to address OAC 2023 in Delhi
In OOH News By M4G Bureau - July 06, 2023
Anita Nayyar will be sharing her perspectives on OOH and impact advertising
Tata Motors’ Altroz iCNG shows off boot space at Mumbai Airport’s T1 terminal
In Campaigns By M4G Bureau - July 05, 2023
The campaign was conceptualized and executed by Platinum Outdoor, a unit of Madison World
PwC India M&E vertical head Rajib Basu to speak at OAC 2023 in Delhi
In OOH News By M4G Bureau - July 05, 2023
Rajib Basu will be sharing his perspectives on 'What’s attention economy got to do with media: Direction finders for OOH’
‘Static and DOOH media work in tandem’
In Digital OOH By M4G Bureau - July 05, 2023
DOOH gives advertisers the chance to be more creative at a much lesser cost, says Dipankar Sanyal, CEO, Platinum Communications
‘DOOH cut out for great storytelling’
In Digital OOH By M4G Bureau - July 03, 2023
Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions says that DOOH brings advertising to life, but these are still early days for this medium as DOOH media assets are still largely available only in the major markets.
‘Multiple brands leverage roadside DOOH in innovative ways’
In Digital OOH By M4G Bureau - June 30, 2023
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that conventional large formats provide impact, scale, and ubiquity, while traffic-facing DOOH takes storytelling to a whole new level.
Caroda, Adform, Trina Marketing launch first pDOOH open auction in South Africa
In Digital OOH By M4G Bureau - June 29, 2023
Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, has launched the first open marketplace in the in-store Digital-Out-Of-Home (DOOH) advertising network in South Africa.
‘DOOH assets draw attention much quicker’
In Digital OOH By M4G Bureau - June 29, 2023
Atul Shrivastava, CEO, Laqshya Media Group points out that buying and planning are taking place as per the client’s wishes and they don’t have an issue with sharing the ad space with other brands as well.
‘Regulatory environment is more friendlier now’
In Digital OOH By M4G Bureau - June 28, 2023
Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this medium, the business prospects will further improve