OOH global revenue tops $40bn in new WOO Global Market Index report

In OOH News By M4G Bureau - August 01, 2023

OOH market share against other media to go up to 5.1% from 4.7% in 2022

Can OOH go beyond commoditisation? This panel @ OAC 2023 has some answers

In OOH News By N Jayalakshmi - July 31, 2023

The concluding session of Outdoor Advertising Convention 2023 held during July 28 and July 29 at the Manekshaw Centre in Delhi had a power packed panel discussing ways of preventing the commoditisation of OOH buying.

OAC 2023 clicks on talent, technology & creativity as growth levers

In OOH News By N Jayalakshmi - July 29, 2023

The second half of Day 1 of OAC 2023 held at the Manekshaw Centre in Delhi gave the OOH industry much to mull over, with a line-up of sessions that focused on critical aspects that can take the OOH medium to new heights.

OAC 2023 commences with riveting talks on challenges and opportunities for OOH segment

In OOH News By M4G Bureau - July 28, 2023

The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.

Manoj Bajpayee kicks off OAC 2023 on an inspiring & introspective note

In OOH News By N Jayalakshmi - July 28, 2023

“That’s the magic of OOH - it’s larger than life, in your face, bold and beautiful,” said Manoj Bajpayee, distinguished actor and Padma Shri awardee, while setting an affirmative and inspiring context to the Outdoor Advertising Convention 2023 that was inaugurated today at the Manekshaw Centre in Delhi. In an interactive session with Rajiv Raghunath, Managing Editor - Media4Growth and Outdoor Asia, Manoj shared his success journey that is testimony to the power of self-belief and commitment to a dream.

‘Location, scale & timing: make our wallscapes so desired’

In Campaigns By Rajiv Raghunath - July 27, 2023

For 20 years, the KAP Media team has had a major presence at San Diego Comic-Con, assisting large brands with OOH presence just as hundreds of thousands of people pour into the streets of San Diego. Lori Brabant, Founder/CEO at KAP Media Group & Kelly Reynolds, Partner/Strategic Business Development at KAP Media Group talk about this big event engagement in an interview with Rajiv Raghunath.

Chandrika soaps launches state-wide campaign in Maharashtra

In Campaigns By M4G Bureau - July 26, 2023

The brand aims to widen its consumer base outside it’s home base of Kerala.

‘Advertisers are freshly exploring airport advertising’

In Viewpoints By Rajiv Raghunath - July 25, 2023

Aman Nanda, Chief Strategy Officer, Times Innovative Media talks about the compelling media options that beckon advertisers at the new Manohar International Airport, Goa, in an interview with Rajiv Raghunath.

‘Our Inventory Management System will redefine the way media owners sell and manage sites and campaigns’

In OOH Solutions By M4G Bureau - July 24, 2023

M4G spoke with Adarth Technologies as they prepare to present their innovations at the upcoming OOH Expo in Delhi.

Driving India’s DOOH revolution forward

In OOH Solutions By M4G Bureau - July 22, 2023

M4G spoke with Xtreme Media and Aura Digital as they prepare to present their innovations at the upcoming OOH Expo in Delhi.