Results For "Media"
2902 News Found
'Need specialist agencies with a pan India presence'
In Viewpoints By M4G Bureau - January 15, 2014
Rajiv Dubey, Head- Adbur, Dabur's in-house Media Buying Agency, shares with Outdoor Asia how the FMCG brand defines innovation in the context of OOH and more…
'Integrated OOH plan is critical'
In Viewpoints By M4G Bureau - January 15, 2014
Nikhil Sen, MD, Unibic tells Outdoor Asia how a well thought out media mix and an integrated strategy are critical to a well planned OOH campaign.
'We resolve to"¦' OOH industry's Agenda - 2014
In OOH News By VJ Media Bureau - January 13, 2014
As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions for the year2014….Read on…
Shoppers Stop makes a splash
In OOH News By VJ Media Bureau - January 13, 2014
The two-week long campaign was seen across the OOH media mix.
'Media owners should also propose innovations'
In Viewpoints By M4G Bureau - January 13, 2014
Pravin Kulkarni, General Manager(Marketing) -- Parle Products, talks about what role out of home advertising plays in the brand's overall marketing plans and the challenges therein, as Outdoor Asia speaks to many FMCG brands on their approach to OOH.
'Transparency, accountability & measurability key factors'
In Viewpoints By M4G Bureau - January 13, 2014
For any FMCG brand, the approach to OOH campaigns is a function of the brand objectives, says Aditya Save, Head - Digital Marketing & Media, India & Global Centre of Excellence - Marico. Read on...
Quikr builds a brand narrative on OOH
In Campaigns By Bhawana Anand - January 04, 2014
Quikr, the online classified portal that has made a significant presence in the e-commerce space, has now optimized the OOH medium to further create a splash. The high-decibel campaign was noticeable on close to 250 Locations, with 300+ media units. The OOH duties of the campaign were handled by Havas Media.
Woodland on the OOH turf
In Viewpoints By M4G Bureau - January 04, 2014
Being an outdoor category brand, Woodland believes that the OOH medium has a lot of significance in their media plan. Harkirat Singh, MD, Woodland in a chat with Outdoor Asia, talks about the brand's beliefs, challenges and future plans with regard to the OOH medium.
HP licenses large format portfolio to Brand Management Group
In OOH News By VJ Media Bureau - January 03, 2014
BMG will deliver high-quality, HP-branded large-format media portfolio to customers.
Manyavar celebrates'Yaar Ki Shaadi'
In OOH News By Nabamita Chatterjee - December 30, 2013
Executed by MOMS the pan- India campaign has been rolled across 22 cities using various types of out-of-home media options.