Results For "Media"
2902 News Found
OOH set to grow by 8.2%, says report
In OOH News By Jubilee Cardozo - February 20, 2014
According to the report by The Pitch Madison Media Advertising Outlook 2014, OOH is expected to bring in total ad spends of about Rs. 2,138 crore and transit media continues to be the preferred option.
Good advertising prospects set to boost hiring
In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - February 17, 2014
GroupM, the country's largest media agency, has said overall advertising growth will stand at 11.6% this year, against 10% last year
'Need well defined solutions from specialist agencies'
In Viewpoints By M4G Bureau - February 13, 2014
Vishakha RM, Director - Sales & Marketing -- Canara HSBC OBC Life Insurance, shares with Outdoor Asia, the financial group's strategy with regard to the OOH media and more.
'Agencies must go beyond planning and buying'
In Viewpoints By M4G Bureau - February 10, 2014
Tiju Easow, VP Marketing, Muthoot Fincorp, tells Outdoor Asia why the OOH media will always be important to the brand, and more...
'OOH should highlight value-added services'
In Viewpoints By M4G Bureau - February 07, 2014
The creative of any outdoor essentially should be developed depending upon the respective TG, says Dibakar Dutta, Regional Head, Business Banking (Cluster) - Consumer Assets, ING Vysya, in a chat with Outdoor Asia on the role of the OOH media in the brand's marketing plans.
'Contextual communication is the key in OOH'
In Viewpoints By M4G Bureau - February 07, 2014
Ajay Kakar, Chief Marketing Officer - Financial Services, Aditya Birla Group, Â on how the OOH media can deliver results for a banking and financial brand.
Laqshya Media kicks off Live Experiences wing
In OOH News By VJ Media Bureau - February 06, 2014
Headed by Navneeth Mohan, the new wing focuses on creating new, delightful and unforgettable brand and consumer experiences.
And now, a complete ERP solution for OOH
In OOH News By Bhawana Anand - February 04, 2014
A new ERP solution Edge1 has been launched by US Technosoft which reportedly makes work more efficient, transparent and speedy. Outdoor Asia probes into the details.
'Airports are not just about selling sites'
In Viewpoints By M4G Bureau - February 04, 2014
Times OOH recently acquired the OOH Advertising and Sponsorship rights for Mumbai International Airport's New T2 terminal. Being an established player in handling premium properties like airports, Times OOH has underlined exclusive strategies for media planning and revenue generation in order to make it a win-win situation for all concerned. Sunder Hemrajani, MD, Times OOH shares his plans and expectations on this front with Outdoor Asia and in the process throws light on the possibilities for OOH innovations in a place like the airport.
Graphisads' Mukesh Gupta to head media panel
In OOH News By VJ Media Bureau - January 20, 2014
Mukesh Gupta will head the Entertainment & Media Committee of the PHD Chamber of Commerce & Industry, where he will work as an accelerator for this industry.