Bright Outdoor acquires ad rights on Mumbai Monorail media

In OOH News By VJ Media Bureau - January 29, 2015

The OOH firm has acquired ad rights on the entire lot of pillars supporting the Monorail as well as stickers and handles inside the coaches

Pidilite promotes its products in the rural markets

In OOH News By Bhawana Anand - January 29, 2015

The rural activation campaign called The AudioWala Bus Station was executed by Vritti I Media in three rural cities of Maharashtra for seven days.

Havas Media India registers 35% growth in 2014

In OOH News By Bhawana Anand - January 21, 2015

The RECMA mid-year 2014 Qualitative Evaluation reported that Havas Media India is growing at 35 per cent, much higher than the industry average.

Mr. M goes larger than life at Cyber Hub-Gurgaon

In Campaigns By Bhawana Anand - January 16, 2015

DDB MudraMax-Outdoor created a 25 ft. tall replica of Mr. M and installed it in Cyber Hub, one of the major corporate hubs in Delhi NCR. Its location helped Shine.com in grabbing attention of the corporate audience there.

Tony Jarvis meets with OOH leaders in Mumbai, Kolkata

In OOH News By Nabamita Chatterjee - January 14, 2015

We have got an overwhelming response from the media owners, agencies and brands on this initiative, says Jarvis

DDB Mudra bags creative mandate for Pan Bahar

In OOH News By Nabamita Chatterjee - January 14, 2015

DDB Mudra North will be providing 360 degree media solutions for the brand including outdoor, print, audio-visual and digital media.

Carat bags IndiaFirst Life Insurance's media account

In OOH News By VJ Media Bureau - January 14, 2015

The account was won in a multi-agency pitch with eight major agencies participating. The mandate is for all media including OOH media.

Wildcraft ropes in Milestone Brandcom to handle OOH media mandate

In Campaigns By Bhawana Anand - January 14, 2015

Milestone also planned and executed Wildcraft's very first OOH campaign aptly titled'Come Alive', which showcases a selection of their gear against beautiful outdoor landscapes.

Hyatt reinforces brand identity through outdoor

In Campaigns By Bhawana Anand - January 13, 2015

Executed by Glo OOH Media, a part of Lodestar, the campaign used conventional, digital and on-ground modes to target travelers on larger scale.

IOAA invites Tony Jarvis to India for discussions with OOH industry leaders

In OOH News By Rajiv Raghunath - January 08, 2015

Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, will hold discussions with heads and representatives of OOH media owning firms, OOH specialist agencies and advertisers in New Delhi, Mumbai, Kolkata and Lucknow during January 10-16 to make an assessment of the ground realities to be considered for developing an OOH audience measurement system for the industry