OOH Thought Leaders Contest winners to be announced at OAC 2015

In OOH News By VJ Media Bureau - July 21, 2015

The OOH Thought Leaders Contest invited professionals working with OOH media owning firms, specialist agencies and brands to send in their responses to the question'What key measures the Indian OOH industry must undertake to increase the industry's share of the overall Indian advertising spends?'

Creating Art in the DOOH space

In Digital OOH By Preethika Kotian - July 21, 2015

Grand Visual has been a crusader of digital OOH with multiple campaign executions on interactive digital media interfaces in the outdoor

Shiva Ads secures exclusive ad rights on BMTC buses

In OOH News By VJ Media Bureau - July 20, 2015

The ad space on the BMTC fleet comprising 2,000 buses covers an area of close to 160,000 sq. ft.

GK Suresh, Olivier Heroguelle to speak on OOH media networks at OAC

In OOH News By VJ Media Bureau - July 16, 2015

G K Suresh, Vice President Marketing, Foods Business, ITC Limited, and Olivier Heroguelle, Managing Director, JCDecaux Advertising India Pvt Ltd will speak on the theme'Can OOH Media Networks Deliver Higher Visibility & ROI? Opportunities & Challenges'

Tech nuances to stimulate DOOH worldwide: Franklin Olive, Outdoorlink

In Viewpoints By M4G Bureau - July 15, 2015

US-based OutdoorLink, Inc. offers media owners solutions for seamless control of illumination on billboards

Tiny Owl hoots its presence in the outdoor

In Campaigns By Preethika Kotian - July 14, 2015

Tiny Owl ventures outdoors with Laqshya Media group to reach out to the food lovers on the go

Anupriya Acharya to speak at OAC on how OOH can attract more ad monies

In OOH News By VJ Media Bureau - July 13, 2015

Anupriya Acharya, Group CEO, ZenithOptimedia India, is an eminent media professional with 20 years of experience in media agencies across India and Singapore. Prior to this role, she has also held positions of President - The Media Edge, India; CEO - Aegis Media, Singapore; and Leader - Team Unilever, South Asia at Mindshare.

Green Mile Media makes billboards mobile in Bengaluru

In OOH News By Preethika Kotian - July 10, 2015

Green Mile Media aspires to add a sustainable and cost effective media to the mix

Smita Jha to set the tone for OAC 2015 deliberations

In OOH News By VJ Media Bureau - July 07, 2015

Smita leads the Entertainment & Media Practice at PwC India. She has over 21 years of media experience in this sector and leads projects in consulting relating to strategy -- entry, growth & expansion, business planning, operational efficiencies, cost reduction and regulation for media companies.

Zoom TV projects big picture on Mumbai streets

In Campaigns By VJ Media Bureau - July 07, 2015

Bright Outdoor Media has executed the campaign in Mumbai, using a mix of hoardings, bus shelters, bus back panels and platform boards