Results For "Media"
2880 News Found
Advertising works best when it triggers business: Smita Jha
In OOH News By VJ Media Bureau - July 28, 2015
Speaking on the theme"OOH industry status & growth prospects - A statistical overview†on the opening day of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Smita Jha, Leader, Media & Entertainment, PwC, also stated that across the globe growth in physical infrastructure is increasing the bandwidth of the OOH medium itself.
Integrate channel-based planning with audience-based planning: Mauricio Sabogal
In OOH News By VJ Media Bureau - July 28, 2015
Speaking on the theme"How technology and social media amplification are moving OOH to the centre of strategic planning†on the opening day of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Mauricio Sabogal, Global CEO, Kinetic Worldwide, touched upon the various international set practices and innovations that enable OOH to become an important medium for advertising.
OOH media networks will grow in India, says experts
In OOH News By VJ Media Bureau - July 28, 2015
Olivier Heroguelle, MD, JCDecaux India, and G K Suresh, Vice President Marketing, Foods Business, ITC, spoke on the theme'Can OOH media networks deliver higher visibility and ROI? Opportunities and challenges' at a panel discussion on day 1 of OAC 2015
OOH is highly influential, says Anupriya Acharya
In OOH News By VJ Media Bureau - July 28, 2015
Anupriya Acharya, Group CEO, ZenithOptimedia India, urges the industry to direct focused attention on regulation, transparency and measurement metrics
White label ATM marketing opens up new OOH avenues: Anurag Nigam
In OOH News By VJ Media Bureau - July 28, 2015
Anurag Nigam, Vice President & Chief of Operations, Tata Communication Payment Solutions Ltd, presented the concept of outsourced ATMs while addressing a session on the theme'How emerging media can contribute to OOH growth'
Consolidation could spark investor interest on OOH business: Gaurav Deepak
In OOH News By VJ Media Bureau - July 28, 2015
Gaurav Deepak, Co-Founder & MD, Avendus, spoke about factors that induce VC/PE to fund new businesses while addressing the Outdoor Advertising Convention on the theme'Emerging trends in financing of media business -- What OOH media firms must do to attract investments'.
OAC 2015 inaugurated in Mumbai on July 24
In OOH News By VJ Media Bureau - July 28, 2015
The Outdoor Advertising Convention 2015 was inaugurated on July 24 at the Renaissance Mumbai Convention Centre, Powai, Mumbai with the lighting of the traditional lamp by Pradeep Shrivastava, CMO, Reliance Jio, Amit Sarkar COO, Kinetic India, Noomi Mehta, MD, Selvel One, and Vasant Jante, MD and Publisher, VJ Media Works.
Kinetic India bags maximum OAA 2015 metals
In OOH News By VJ Media Bureau - July 27, 2015
Kinetic India walked away with 5 golds and 16 metals in all, while Milestone Brandcom won 8 metals, Madison OOH won 7, Posterscope won 5, and Interspace Communications and Laqshya Media Group 3 each.
Prithvi Ads adds 1500 KSRTC buses to their inventory
In OOH News By Preethika Kotian - July 23, 2015
Adding another substantially large force of 1500 to their already existing transit media properties, Prithvi Ads gains rights to one zone of the KSRTC buses.
Jasneet Bachal to speak on'Banking on OOH' at OAC
In OOH News By VJ Media Bureau - July 23, 2015
Jasneet Bachal, Sr. Vice President - Group Marketing, Kotak Mahindra Bank, effectively marries brand communication with media at Kotak Mahindra Bank, with a special focus on innovations in the social media dimension.