Uninor to Telenor: Rebranding via OOH

In Viewpoints By M4G Bureau - November 05, 2015

OOH served as the lead media - from conventional large format hoardings to visibility at mass congregation points such as bus stations, railway stations and even puja pandals.

We will bring ideas, strategy, technology & capital together: Anup Jalan

In Viewpoints By M4G Bureau - November 04, 2015

APJ Enterprises intends to work with all sorts of clients in business sectors of mobile/digital advertising, OOH media ownership, OOH media services, education, real estate and infrastructure development

BBMP takes its payment system online for advertising department

In Viewpoints By M4G Bureau - November 03, 2015

According to BBMP, all outdoor media will come under this new system, where permission for self and commercial hoarding are only allowed through online system.

Havas Media wins integrated media mandate for BlueStone.com

In OOH News By Nabamita Chatterjee - October 28, 2015

The account will be handled from Havas Media's Bangalore office.

Members must prove paid tax to come on board IOAA's website: Indrajit Sen

In OOH News By Satarupa Chakraborty - October 24, 2015

With much anticipation in the outdoor circuit for a while, an MoU has been finally signed between IOAA and AAAI for the benefit of both the parties. The objectives will be simple at the start in order to ensure removal of illegal media and protecting the interest of media owners and agencies.

Outdoor is on par with print and electronic media for DAVP

In OOH News By Satarupa Chakraborty - October 19, 2015

Working mostly in sub-towns and rural areas of India, DAVP faces lack of infrastructural growth in these places to spend enough money and garnering awareness. The session highlighted the need for media owners to come forward and develop such places.

Brands advertising in UP are hesitant about digital media

In OOH News By Satarupa Chakraborty - October 19, 2015

Although digital is posing as stiff competition to static media, the viability of LED screens in Indian towns and cities are still in questions, where location, eyeballs and infrastructures will decide the fate of digitalization of OOH space in India.

We have no issue with tax structure but with by-laws: Anurag Bansal

In OOH News By Satarupa Chakraborty - October 15, 2015

In a market where authority regulations are posing as the biggest hindrance, the association should remain united in forming regulations and completely remove illegal media of the state.

YES BANK: Banking On Engaging OOH

In Viewpoints By M4G Bureau - October 05, 2015

In an exclusive chat with Outdoor Asia, Rajat Mehta shares more insights about the bank's marketing strategy and the role of OOH in the media mix.

Pioneer Publicity adopts Edge1 Outdoor Media Management Software

In OOH News By Nabamita Chatterjee - October 01, 2015

Pioneer Publicity has chosen Edge1 OOH Software, a comprehensive solution to manage its out-of-home business.