IKON brings ad veteran Prabhakar P on board

In OOH News By VJ Media Bureau - November 30, 2015

Before joining IKON, Prabhakar worked as Senior Media Director with Dentsu Communications.

TAB/OAAA Out of Home Media Conference & Expo to be held from April 18-20, 2016

In OOH News By FEPE - November 30, 2015

The TAB/OAAA Out of home conference and expo explores what other media do to successfully meet client needs and looks at how to integrate out of home in to clients thinking. The conference wiil be held on April 18 to 20, 2016 at Boca Raton Resort and Club in Florida

PayUmoney's campaign invites people to save more

In Campaigns By Satarupa Chakraborty - November 23, 2015

Launching a massive outdoor campaign in Delhi and Bangalore, smartphone app PayUmoney has used almost all formats like hoardings, BQS, MUPI, pole kiosks etc. Executed by Laqshya Media Group, the campaign has been rolled out in the busiest parts of the cities.

Madison OOH launches suite of planning tools

In OOH News By VJ Media Bureau - November 19, 2015

According to Madison, all these tools will make the media planner's life more scientific and facilitate objective site selection, by allowing planners to make a data based decision and benchmarking the weight & impact of various OOH campaigns.

DDB MudraMax wins the media mandate for PNB Housing

In OOH News By Nabamita Chatterjee - November 18, 2015

The agency will be driving the brand's ATL, OOH and Experiential marketing activities.

"OOH fraternity has gone overboard in misusing grey areas of OAP"

In Viewpoints By M4G Bureau - November 16, 2015

As part of its demolition plan, SDMC is not only pulling down the hoardings but also destroying the structures so that they cannot be re-used. The idea is to completely remove all illegal media from the capital.

Havas Media wins integrated media mandate for Clovia and Holiday IQ

In OOH News By Satarupa Chakraborty - November 13, 2015

Amidst the multi-agency pitch, Havas Media Group India has been awarded the integrated media mandate of lingerie and nightwear brand, Clovia, and Holiday IQ, India's largest travel community and holiday recommendation engine. Clovia account will be handled by Havas's New Delhi office and Holiday IQ from the agency's Bangalore office.

BMW flies through aerial outdoor

In Gallery By - November 09, 2015

BMW launches a unique aerial OOH campaign involving a big banner attached to flying helicopters. Executed by Delhi-based Greenline Media, the first-of-its-kind campaign has already been executed in Ahmedabad and Mumbai while cities like Hyderabad, Bengaluru, Chennai and Chandigarh are in the pipeline.

BMW flies through aerial outdoor

In OOH News By Satarupa Chakraborty - November 09, 2015

BMW launches a unique aerial OOH campaign involving a big banner attached to flying helicopters. Executed by Delhi-based Greenline Media, the first-of-its-kind campaign has already been executed in Ahmedabad and Mumbai while cities like Hyderabad, Bengaluru, Chennai and Chandigarh are in the pipeline.

Titan SKINN lingers through outdoor

In Campaigns By Satarupa Chakraborty - November 09, 2015

Titan SKINN, the perfume sub-brand by Titan has gone outdoor extensively to promote their range of six perfumes. Executed by Laqshya Media Group, the brand has gone on to create waves on large-sized hoardings at prime points of premium markets of all Indian metros and some major tier-II cities.