Arena Media wins the integrated media mandate for Bagrry's

In OOH News By Satarupa Chakraborty - March 08, 2016

Arena Media bags the integrated media mandate of FMCG brand Bagrry's that will include the brand's OOH practices. The account will be handled from Arena's Gurgaon office.

OAC 2016 to host second edition of its creative contest YOC

In OOH News By VJ Media Bureau - March 03, 2016

Laqshya Media Group once again lends its support for this unique contest for young creative professionals which will held at the OAC venue in Gurgaon, Delhi NCR during June 17-18 this year.

Havas Media wins the integrated media mandate of Brick Eagle Group

In OOH News By Satarupa Chakraborty - March 03, 2016

Havas media has bagged the integrated media mandate of Brick Eagle Group worth INR 20 crore. The account will be handled from Havas's Mumbai office.

PNB takes the digital OOH route in Delhi

In OOH News By Satarupa Chakraborty - March 01, 2016

PNB unleashed a digital OOH campaign in Delhi executed by Oscope Media.

Kinetic launches SAS to measure OOH campaigns' social media reach

In OOH News By Satarupa Chakraborty - February 29, 2016

Kinetic Worldwide launches a SAS tool to directly measure and quantify any OOH campaign's social media reach and awareness.

Havas Media Group makes two big appointments

In OOH News By Satarupa Chakraborty - February 24, 2016

Havas Media Group has recently appointed Kunal Jamuar as Managing Partner, Havas Media, West and South and Chanchal Shaktawat as Vice President, Planning, Western India.

LeEco makes its entry through high decibel OOH campaign

In Campaigns By Satarupa Chakraborty - February 24, 2016

LeEco rolled out a large sized outdoor campaign using all possible outdoor media formats and street furniture along with airport and mall branding in all major Indian cities. The campaign was executed by MOMS.

'OOH media has not got its due'

In Viewpoints By M4G Bureau - February 22, 2016

Vikram Sakuja joined Madison Media and Madison OOH as the CEO and Board Member, in the latter part of 2015. Outdoor Asia caught up with Vikram to know more about his goals and ambitions for Madison World -- in particular the OOH business.

East Talks OOH conference to be held in Kolkata on March 17, 2016

In OOH News By VJ Media Bureau - February 19, 2016

The Talks OOH Conference is being organised for the first time in the eastern region and will focus upon OOH business opportunities in Bihar & Jharkhand, Orissa, West Bengal and North-East Region.

Deadpool goes on an OOH spree

In Campaigns By Satarupa Chakraborty - February 19, 2016

Active Media Innovations created buzz around the blockbuster movie Deadpool by executing activations like street art fest and motion-sensory superhero cut-outs in Mumbai.