DMRC awards naming rights of 12 Metro stations; Pioneer Publicity bags 8

In OOH News By Satarupa Chakraborty - January 24, 2017

In a recently concluded tender for naming rights at DMRC stations, Pioneer has bagged the rights at 8 stations while Planet, Signpost, Explomedia and builder brand Supertech have won rights at one station each.

Zee tunes into salons & gyms in small towns

In OOH News By Satarupa Chakraborty - January 20, 2017

Vritti-I-Media has executed the branding exercise

Clear Channel International launches OOH programmatic buying tool

In Digital OOH By VJ Media Bureau - January 20, 2017

The tool makes the media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time, says William Eccleshare, chairman and chief executive of Clear Channel International

TIMDAA to start OOH network at Delhi airport's T2

In OOH News By Satarupa Chakraborty - January 19, 2017

TIMDAA is launching its own network of static and digital OOH media at T2 of Delhi airport while upgrading the existing media network at T3.

Selvel Media unveils new FOB in Lucknow

In OOH News By Satarupa Chakraborty - January 19, 2017

The 8-ft high FOB offers double sided advertising area totalling 120 sq. ft

Vijas Digital evangelising digital wall painting in rural OOH space

In OOH News By Satarupa Chakraborty - January 17, 2017

Digital wall painting is a PVC-free media that can be typically used by FMCG brands that need to connect with rural markets where traditional OOH formats are not easily available

DOOH spurs Australia OOH growth

In Digital OOH By VJ Media Bureau - January 16, 2017

Australia's OOH advertising industry saw a massive 15.7% revenue growth during 2016, according to data released by the Outdoor Media Association

HR Johnsons drives home lifestyle solutions

In Campaigns By VJ Media Bureau - January 13, 2017

The campaign was planned and executed by MOMS Outdoor Media Solutions in Maharashtra, Tamil Nadu, Kerala and Goa.

Parag Milk Foods reaches out to people in the East on the'Go'

In Campaigns By VJ Media Bureau - January 12, 2017

The campaign, planned and executed by MOMS Outdoor Media Solutions in Kolkata, Rest of West Bengal and the North East, was principally targeted at the working population.

Global OOH revenues Up 6.2% in 2016, strongest growth since 2007

In Digital OOH By VJ Media Bureau - January 12, 2017

Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5% to 66 minutes per week, according to new research from US-based PQ Media