Results For "Media"
2881 News Found
OOH delivers maximum ROI, says an OAAA report
In Digital OOH By M4G Bureau - May 19, 2017
While TV and radio are high in diminishing returns, OOH delivers linear incremental returns in general, offering consistent ROI growth, says report.
Taj Swarna draws attention of flyers at Amritsar airport
In Campaigns By Bhawana Anand - May 18, 2017
Orange Solutions which holds the media rights at this airport helped Taj Hotels create high visibility for their new property through impactful displays at the common exit, and arrival and departure areas.
Zenith to handle media duties of PayU brands Citrus Pay, LazyPay
In OOH News By M4G Bureau - May 17, 2017
Zenith, part of Publicis Media India, has won the full range of media duties including OOH of payments solutions brands Citrus Pay and LazyPay. Both are part of fintech company PayU India.
SDMC brings down media on public utilities, Laqshya calls action arbitrary
In OOH News By Bhawana Anand - May 15, 2017
Laqshya Media Group now plans to escalate the matter and claim damages from the authority. The OOH firm held media rights on a set of public utilities that were awarded to it by Delhi Tourism Department
Madison Media appoints Vishal Chinchankar as Chief Digital Officer
In OOH News By M4G Bureau - May 15, 2017
Vishal, a veteran in the digital space has over 20 years of experience out of which 17 years have been in digital, across agencies of the likes of Group M, Mediaturf, amongst others
Nagpur Municipal Corporation plans to hike ad tax rates
In OOH News By Bhawana Anand - May 12, 2017
Media owners unperturbed by the impending tax hike
Frank D'Souza, Leader - Entertainment & Media, PwC India to address OAC 2017
In OOH News By M4G Bureau - May 11, 2017
Frank D'Souza would be speaking on the evolving media consumption patterns in India and how that impacts the OOH business
TDI International gears up for media expansion at Kashmere Gate Delhi Metro station
In OOH News By Bhawana Anand - May 11, 2017
Even as the Kashmere Gate Delhi Metro station infrastructure is being expanded under Phase III of the DMRC network, TDI International which holds the media rights at this station is gearing up to leverage the impending growth opportunity.
Fresca rolls out a juicy campaign in Delhi NCR
In Campaigns By Bhawana Anand - May 11, 2017
Fresca opted for some 25 strategically located media units, augmented by refreshingly bright creatives that communicate in both English and Hindi. The brand worked closely with Graphisads for the campaign rollout.
UP state GST likely to subsume ad revenue tax
In OOH News By Bhawana Anand - May 10, 2017
The key question is, will local bodies let go of the tax revenues. Media owners don't' expect any adverse impact of the impending change in ad tax revenue policy