BMW India signs Lodestar UM as its strategic media partner

In OOH News By M4G Bureau - July 10, 2017

UM handles the BMW account globally in more than 44 markets and now the mandate has been extended to India as well.

Sandesh Spotlight acquire bqs rights in Vadodara, reinforces leadership in transit advertising

In OOH News By Bhawana Anand - July 10, 2017

Sandesh Spotlight already holds the media rights on 1,000+ AMTS buses, BRTS bus shelters and 8,000 plus GSRTC buses

Delhi's municipal bodies crack down on unauthorised media

In OOH News By Bhawana Anand - July 07, 2017

The drive will continue till all unauthorised media are removed; strict action will be taken against those conniving with the violators

Vizeum wins media mandate for A&M Noodles

In OOH News By M4G Bureau - July 06, 2017

As part of the mandate, Vizeum's scope of work for its latest client will focus on launching the client's Noodles brand directed towards youth and kids.

South Africa's OOH metrics expert Dave Roberts to address OAC 2017

In OOH News By M4G Bureau - July 05, 2017

Dave Roberts is CEO, Primedia Outdoor & Chairman of Out of Home Measurement Council (OMC), South Africa

Chennai Metro's Phase 1 expansion creates more branding opportunities

In OOH News By M4G Bureau - July 03, 2017

The new 7.4 km underground stretch gives advertising brands greater reasons to establish their presence on the Chennai Metro network. JCDecaux holds the sole ad rights on this transit media network

Vyoma Media becomes member of DPAA

In OOH News By M4G Bureau - June 30, 2017

As a leader in OOH technology and monitoring, Vyoma has much to contribute to our collective efforts to grow the DOOH sector, says Barry Frey, President & CEO of DPAA

Yantra Media gets brands to connect with 2.2 billion bus passengers

In OOH News By Bhawana Anand - June 29, 2017

Yantra Media Solutions has installed wi-fi services on the buses that enable passengers to access and enjoy entertainment programmes on their respective phones. The programmes are interspersed with advertising.

InLinkUK debuts in London; Wi-Fi kiosks double up as advertising media

In Digital OOH By M4G Bureau - June 29, 2017

Intersection is working with telecom provider BT and outdoor advertising company Primesight to replace over 1,000 pay phones in major UK cities with InLink kiosks.

Posterscope launches OOHZONE media planning tool

In OOH News By M4G Bureau - June 23, 2017

The automated live dashboard for OOH media planning incorporates consumer insights of a gamut of OOH touch points, their heat mapping, analysis of live traffic data, mobile tracking for hyperlocal targeting, alongside many more important inputs.