Indian OOH likely to grow at 10%: Dentsu Aegis Network forecast

In Research By M4G Bureau - July 27, 2017

Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema are analysed to grow around 12% and newspaper around 8%.

P & B Media Consultant bags exclusive rights of Ahmedabad’s Arved transcube mall

In OOH News By M4G Bureau - July 25, 2017

The mall offers 120x20 giant feet structure to create unparallel visibility along with 100 more sites of different sizes

IPG Mediabrands launches MAGNA in India

In OOH News By M4G Bureau - July 24, 2017

The agency will be headquartered in Gurgaon

Amritsar municipal body dragging feet on release of new tenders for OOH media

In OOH News By M4G Bureau - July 24, 2017

The authority is generating close to Rs 8 crore tax revenues from OOH per annum

Bulls Eye Media bags rights on Jaipur Metro media

In OOH News By Bhawana Anand - July 21, 2017

The OOH firm has won the rights on 11 stations covering a variety of media that include static, backlit and roller standees.

Zenith now handles the brand’s media duties in 26 countries, which includes India.

In OOH News By M4G Bureau - July 21, 2017

Zenith now handles the brand’s media duties in 26 countries, which includes India.

Pioneer Publicity wins media rights at Dehradun Airport

In OOH News By Bhawana Anand - July 20, 2017

Pioneer Publicity has won the rights on media placed both outside and inside the airport, adding up to about 6,000 sq. ft of advertising space. The contract is for a period of 10 years.

Madison Media brings on board Saurabh Tyagi to head Titan Media AOR

In OOH News By M4G Bureau - July 19, 2017

Saurabh has 13 years of experience across media agencies of the likes of Mindshare, Zenith Optimedia, Maxus, Starcom Mediavest and Madison Media across markets

OOH will make up only 2% of M&E industry by 2020: EY report

In OOH News By M4G Bureau - July 19, 2017

The report titled ’Digital inflection point: Indian media and entertainment’, released at the FICCI-IIFA Global Business Forum in New York, states that the Indian M&E industry is expected to touch USD34.8 billion, witnessing a CAGR of 11.8% over 2016-21

Walki Group launches new ‘green’ outdoor printing & imaging solutions

In OOH News By M4G Bureau - July 18, 2017

Using ultra-light, tear resistant and recyclable raw materials, the Walki Group has developed new `green\' print media by combining specific base materials and functional polymers