Results For "Media"
2883 News Found
Media embraces tech for monitoring & 3rd party certification
In Viewpoints By M4G Bureau - September 05, 2017
Indrajit Sen, CEO of Adwise Analytics Pvt Ltd., Bengaluru, talks about the firm's innovative operating monitoring systems for large media companies that also enable certification of compliance of display contracts -- thus changing the entire OOH ecosystem, which hitherto has been the only medium without any assurances of contract delivery.
Agra civic body embattled with issue of mushrooming of unauthorised outdoor media
In OOH News By Bhawana Anand - September 04, 2017
An estimated 45% of the hoardings up in the city are unauthorised, resulting in some Rs 4 crore annual revenue loss to the Agra Municipal Corporation.
Digital OOH will drive the consumption of this platform
In Gallery By - August 31, 2017
Raman Kalra, Partner, Entertainment & Media Sector, PwC India emphasized on ‘How emerging media consumption patterns impact OOH’
“The power of creative ideas to be given more importance”
In Gallery By - August 31, 2017
Matthew Dearden, OOH Business Adviser & Entrepreneur, UK discusses “How DOOH can be used to create value for media owners & brands’
Five Trends for OOH In 2016
In Gallery By - August 31, 2017
Naren Patel, CEO, Primesight speaks about Audience selling, Layering, Automation, Media owner cross-fertilisation & OOH as a next growth medium
OOH industry should work in an integrated manner: Panel
In Gallery By - August 31, 2017
A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands India as the Moderator, and Mamatha Morvankar, MD – West, OMD India, Vanita Keswani, CEO, Madison Media Sigma and Shripad Kulkarni, MD, Vizeum India as the co-panelists
AAI invites bids for ad rights at Biju Patnaik International Airport, Bhubaneswar
In OOH News By M4G Bureau - August 31, 2017
The advertising space comprising 16,300 sq.ft (Indoor – 7,800 sq.ft. and outdoor – 8,500 sq.ft.) will be given for the duration of 10 years – for both static and digital media as well as activation. The tender will be allotted on Payment of Monthly Concession Fee basis.
Media owners cite viability issues concerning Railways’ Mumbai OOH Area package
In OOH News By Bhawana Anand - August 31, 2017
On Package no. 16, which was the focal point of discussion at the pre-bid meeting in Mumbai, the media owners expressed concern over the high reserve price set by the Railways, and cited a gamut of viability issues
Accor Hotels showcases global footprints
In Gallery By - August 30, 2017
The brands opts for airport media to reach out to air travelers
Accor Hotels checks into Delhi airport
In Campaigns By Bhawana Anand - August 30, 2017
The Accord Hotels campaign has been deployed on a mix of backlit static media and digital media at IGIA