Results For "Media"
2883 News Found
Drop in Delhi Metro ridership no worries for OOH players
In OOH News By Bhawana Anand - December 05, 2017
DMRC maintains that the decline in ridership in the month of October was a temporary blip and that the fare hike was long due; media owners state that brand advertisers will not be detracted by the ridership fall as their TGs continue to travel by the Metro trains
‘As demand for green printing picks up, costs are bound to come down’
In Gallery By - December 04, 2017
Naresh Kumar Dasari, MD of Macro Media Digital Imaging and Bhagwath Prasad, MD of Printech Digital advocated the reasons for OOH to go green, in their joint presentation at the Delhi NCR Talks OOH Conference
Creative Designers bags ABP Brand Excellence Award in OOH category
In OOH News By M4G Bureau - December 04, 2017
The award has been conferred upon the Jalandhar-based media owning firm for its marketing achievements; Creative Designers resolves to raise its performance benchmarks to compete more strongly in the market
‘Fukrey Returns’ lead actors board Mumbai Metro for movie promotion
In Campaigns By M4G Bureau - December 02, 2017
The Metro stations were plastered with the move promo, wherein all kinds of media was used – from digital and static formats to ambient media. The entire event was planned by Excel Entertainment and was executed in tandem with Times OOH which holds the media rights on the Metro network
Madras High Court orders to remove large political displays on Coimbatore roads
In OOH News By Bhawana Anand - December 02, 2017
The decision has been taken against mammoth temporary political structures put up on the roads that pose a hazard to moving traffic and pedestrians; no challenges posed to legal OOH media
‘DMRC has made a paradigm shift in its advertising business approach’
In Gallery By - December 01, 2017
Sharat Sharma, Director-Operations, DMRC spoke about fresh media investment opportunities on the Metro network in his presentation on ‘How innovatively can OOH maximise opportunities in urban transit space’ at Delhi NCR Talks OOH Conference
‘Civic body OOH norms need to be aligned with changing urban landscape’
In OOH News By Amaan Kazmi - December 01, 2017
Media owners assert that urban conglomerates like Pune & Vashi in the Navi Mumbai suburbs have the potential of offering attractive OOH avenues as the cities go through a makeover, but the opportunities can be best leveraged only if the civic norms are suitably modulated to drive business
Skipper wins Global Marketing Congress award for ‘Innovative Launch Campaign’
In OOH News By Ria Banerjee - December 01, 2017
Skipper won the World Marketing Congress 2017 award for the OOH creative detailing and intricate work of Bosepukur Puja pandal in Kolkata with the use of the variety of pipes, along with the regular OOH branding using a variety of OOH media formats
Zomato’s creative-witty OOH campaign simply nails it
In Campaigns By Bhawana Anand - December 01, 2017
The inventive, multi-city Zomato OOH campaign, planned and executed by MOMS, with its evocative creatives has set the social media abuzz, taking the brand visibility to a new high
‘Globally OOH is leveraging mobility in significant ways’
In Gallery By - November 30, 2017
In his session at Delhi NCR Talks OOH, David Payne, Founder, Mediabridge Global, presented a comparative study of technology adoption in the OOH space in global markets. He also engaged in a focused discussion with Satyabrata Das, Head - Strategic Alliances and Corporate Communications, Laqshya Media Group, on the opportunities in the Indian market