UAE DOOH major BackLite Media to integrate inventory with LMX SSP

In Digital OOH By M4G Bureau - November 27, 2023

“This new partnership has further opened up our programmatic inventory to the rest of the world,” says Sean Gadsby, Head of Programmatic, BackLite Media

1st M4G OOH Quizathon will go live today on Media4Growth at 4PM

In OOH News By M4G Bureau - November 24, 2023

Arakaprava Ray, Head, Marketing Strategy, Brand Partnerships & Events, HSBC India to conduct the contest

Xtreme Media takes up Associate Sponsorship of DDX Asia expo in Mumbai on Dec 8-9

In OOH News By M4G Bureau - November 23, 2023

The expo will be a showcase of advanced digital display solutions that meet the emerging and future needs of retail and OOH industries.

Miami-based LED Truck Media selects StreetMetrics planning, measurement, attribution solutions

In Digital OOH By M4G Bureau - November 23, 2023

Jonnathan Trilleras, President and CEO of LED Truck Media says,. “We are fascinated by how StreetMetrics has evolved and are excited to continue revolutionising the mobile billboard space”.

1st M4G OOH Quizathon live on Media4Growth tomorrow

In OOH News By M4G Bureau - November 23, 2023

Sign up for the contest!

Sapphire Media tunes into 92.7 BIG FM

In OOH News By M4G Bureau - November 21, 2023

The move bolsters the company’s efforts to diversify its multi-channel media presence across markets

IOAA appoints Praveen Vadhera as CEO

In OOH News By M4G Bureau - November 20, 2023

Praveen Vadhera commands 30+ years of agency experience in the realms of brand building, branding & design, OOH media, shopper marketing & retail design, behavioural analytics, experiential brand intervention, exhibitions and designing technology oriented solutions for brands.

M4G OOH Quizathon to be conducted live on Media4Growth on November 24

In OOH News By M4G Bureau - November 20, 2023

Attractive prizes beckon participants in this online open OOH Quiz contest

Entertainment & leisure industry spends 2.5 times more on OOH in the UK than any other industry: 75Media analysis

In Research By M4G Bureau - November 20, 2023

McDonald’s is the largest individual spender on roadside ads

Xtreme Media’s Experience Centre in Guwahati is emblematic of Indian DOOH’s onward march

In OOH Solutions By M4G Bureau - November 17, 2023

Showcasing of cutting-edge digital display solutions is a catalyst for DOOH expansion