Results For "Media"
2883 News Found
Global OOH expert Matthew Dearden to address OAC 2018
In OOH News By M4G Bureau - May 14, 2018
An independent business leader, adviser & entrepreneur, Matthew Dearden works mainly in advertising, leadership and change, especially in OOH media; his clients include investors, media owners, clients and vendors
eg. communications ventures into Metro station branding
In OOH News By Bhawana Anand - May 14, 2018
The OOH media owning firm plans to install digital media at the stations, along with the traditional formats
V-Guard offers a life-saver for overworked ACs
In Campaigns By Ria Banerjee - May 14, 2018
The country-wide campaign, planned and executed by OAP (India), has covered some 70 cities and towns using over 550 media sites
MCG stand on metro media largely influenced by revenue sharing demand
In OOH News By Bhawana Anand - May 11, 2018
The urban local body is apparently looking at gaining a fair share of the advertising fee generated on metro media assets located in the city of Gurugram
Bullseye Media appoints Shajahan as Director Sales & Partnerships
In OOH News By M4G Bureau - May 10, 2018
Shahjahan will spearhead the firm’s Metro media business in Bangalore, Kochi and Jaipur
Arrow is all for ‘White this summer’
In Gallery By M4G Bureau - May 10, 2018
Targeting the professional audience, the campaign was designed by mapping the routes and travel patterns of professionals to create a quick buzz about the new launch
Need to step up search for alternative materials, say Kerala media owners
In OOH News By Bhawana Anand - May 10, 2018
Industry leaders in the state believe there is no need to panic in the face of a likely ban on use of PVC flex for advertising; rather the effort should be to identify alternative materials
Agra media owners approach Mayor for friendlier norms
In OOH News By Bhawana Anand - May 09, 2018
Media owners maintain that the minimum business turnover set for companies participating in the tender for unipoles is curbing the industry’s participation in the bid
‘More the spends on OOH, better the returns’
In Research By M4G Bureau - May 09, 2018
OOH is shown to have the greatest impact on awareness, recommendation and purchase-intent metrics for brands, states a report released by OAAA
Havas Media bags integrated media duties of Netmeds.com
In OOH News By M4G Bureau - May 07, 2018
The account size is estimated to be upwards of INR 50 crores and will be handled out of the Bangalore office