‘Technology assists with maximising the inventory use’

In Viewpoints By Rajiv Raghunath - August 21, 2018

Remi Roques, Managing Director of Ayuda Media Systems, a global technology company that empowers the D/OOH industry with easy-to-use, innovative software tools driving the entire OOH workflow, throws light on the imperative of adopting new technologies to do OOH business better, in an interview to Rajiv Raghunath

Khushi Advertising flies high with Tirupati airport media rights

In OOH News By Bhawana Anand - August 21, 2018

The sole ad rights have been awarded by AAI for a period of 10 years

SBI appoints DDB Mudramax as Media Agency of Record

In OOH News By M4G Bureau - August 17, 2018

The AOR will be managed by Mumbai office under the guidance of Navin Kathuria, EVP and Principal Partner, DDB Mudramax

I-Day celebrations straddle OOH canvas

In Campaigns By Bhawana Anand - August 17, 2018

Media4growth spotted a few OOH campaigns launched to commemorate the 72nd Independence Day

Publicis Media brings Sejal Shah as Managing Partner & Head of Publicis Media Exchange (PMX - Mainline)

In OOH News By M4G Bureau - August 13, 2018

Shah is responsible for driving media investments, alliances and partnerships, strategic thinking and direction for all PM clients across markets

Khushi Advertising adds Rajkot Airport media rights in its kitty

In OOH News By Bhawana Anand - August 13, 2018

The company will market the airport media placed inside & outside for 10 years of duration

Pune Municipal Corporation invites proposals for media units in 11 villages merged with city

In OOH News By Bhawana Anand - August 13, 2018

Around 1,000 media units will be installed around the 11 villages

Northern Railways invites bids for media rights at 13 stations

In OOH News By M4G Bureau - August 13, 2018

The media formats include glow sign boards, hoardings, boards, plates at pre-decided areas

Sapphire Media Services fortifies printing setup with HP Latex 3200 installation

In OOH Solutions By Bhawana Anand - August 10, 2018

Considering the demand for green printing, the company has installed HP Latex 3200 Printer that is UL Greenguard Gold certified

Mondelez India OOH mandate in fluid state

In OOH News By M4G Bureau - August 09, 2018

Following the Rs 450 crore Mondelez India traditional media duties shifting from Carat India to GroupM’s media agency Wavemaker, there is some speculation going on as to which agency will handle the brand’s OOH duties