UK’s Wildstone acquires M5 Tower West Midlands in Birmingham

In OOH News By M4G Bureau - December 20, 2023

The M5 Tower West Midlands is a high-impact, double-sided DM6 structure strategically positioned on the M5 in Birmingham, between Junctions 1 and 2

LMX, Adsmovil OOH expand pDOOH reach in Latin America with Latinad

In Digital OOH By Rajiv Raghunath - December 19, 2023

This integration complements and strengthens LMX and Adsmovil OOH’s commitment as a full-stack solution in Latin America, powered by Moving Walls

Polygon's Remi du Preez to deliver Science of OOH keynote at WOO Africa Forum

In OOH News By M4G Bureau - December 19, 2023

At Polygon du Preez is building the largest network of programmatically connected digital OOH screens enabling access to an Africa-wide network for media owners, agencies and advertisers

Outsize OOH returns can be had with just incremental adjustments in spend: study by OMG’s Benchmarketing

In Research By M4G Bureau - December 18, 2023

To fund the increased OOH spend, the analysis primarily recommends budget shifts away from TV and digital

Core Media Pakistan crafts unique moss billboard showcasing Meraj Housing project

In Campaigns By Rajiv Raghunath - December 14, 2023

The billboard is made up of thousands of synthetic plants and moss

Moving Walls Group CEO Srikanth Ramachandran conducts two high impact workshops at DDX Asia

In OOH News By M4G Bureau - December 13, 2023

Srikanth made presentations and addressed queries on ‘How to Monetise DOOH Media’ and ‘How to adopt and follow best DOOH buying practices’.

LMX partners DOmedia to enable APAC OOH media access on BillboardsIn marketplace

In Digital OOH By M4G Bureau - December 12, 2023

BillboardsIn is launching in APAC countries following 5 years of explosive growth in the US and Canada

Top Unilever media executive Lunga Mooi to be keynote speaker at WOO Africa Forum

In OOH News By M4G Bureau - December 12, 2023

Mooi will focus upon the OOH growth opportunities in Africa

Prakash Arts takes up Powered By Sponsorship of 2nd South India Talks OOH conference to be held in Chennai on Feb 2

In OOH News By M4G Bureau - December 12, 2023

The one-day conference will feature presentations and panels on key cross-cutting themes, such as, augmenting brand spends on OOH, long-term investments in DOOH, transit media growth opportunities, etc.

DDX Asia inaugurated at Nehru Centre, Mumbai

In OOH News By M4G Bureau - December 08, 2023

DDX Asia, the one-stop expo of digital display solutions for the OOH and retail businesses, was inaugurated today at the Nehru Centre, Worli, Mumbai, by Pawan Bansal, Chairman - IOAA, Rajneesh Rawat, Managing Director - Origins Group, Sanket Rambhia, CEO - Xtreme Media, and Mac Gangam, CEO - Shenzhen Atenti Technologies.