Chennai Metro PSD formats gaining traction

In OOH News By Bhawana Anand - October 08, 2018

Mark Metro which holds the exclusive ad rights for Chennai Metro stations maintains that the PSD media format is now drawing the attention of national brands

Festive spirit lights up Mumbai mall media

In OOH News By Shradha Mishra - October 08, 2018

Mall media, like large formats in the city, are attracting a slew of advertising brands

TVS Victor hires Vyoma Media to execute Digital Outdoor Advertising

In Digital OOH By M4G Bureau - October 05, 2018

First phase of the campaign will be across Bihar and Kolkata promoting TVS Victor’s new model

Kolkata Metro floats tender for OOH media

In OOH News By Ria Banerjee - October 04, 2018

The contract has been awarded for 10 years

‘Transit media & internet make a strong combination’

In OOH News By Rajiv Raghunath - October 04, 2018

Alexander Epin, CEO, TMG, said the firm will soon be launching TMG Online Advertising

Rana Barua joins Havas Group as CEO with immediate effect

In OOH News By M4G Bureau - October 03, 2018

Barua will report to Vishnu Mohan, Chairman & CEO of Havas Group, India & Southeast Asia, and work closely with the existing leadership teams

‘DOOH growth not at the expense of classic media’

In Digital OOH By Rajiv Raghunath - October 01, 2018

Addressing the International OOH Congress in St Petersburg, Annie Rickard, ex-Global President, Posterscope asserted that “if OOH does not grow”, it would be because the industry has not done enough in that direction

Skinn by Titan wafts gently in the outdoors

In Gallery By M4G Bureau - September 28, 2018

OMI, the outdoor agency arm of Laqshya Media Group, has executed the multi-city brand campaign

Holiday Inn checks into Bangalore City rail station

In Campaigns By M4G Bureau - September 27, 2018

In Bengaluru, there is seemingly a surge in demand for the formats that are untouched by the ban – namely, transit media that includes airport media, railway media, bus shelter media, and skywalk media

Kumbh mela ideal for brand promotions

In OOH News By Bhawana Anand - September 26, 2018

Kumbh Mela is one of the most preferred occasions for various national brands to undertake for experiential branding whereby brands not only engage with the masses but accomplish their respective long-term marketing objectives