Century Group acquires exclusive media rights for 3 airports in North East

In OOH News By Bhawana Anand - January 16, 2019

The rights have been acquired at Shillong, Tezpur and Lilabari airports

Leafberry Advertisement Pvt Ltd gets Ludhiana media tender

In OOH News By Bhawana Anand - January 15, 2019

The third tender attempt has been allotted for Rs 23 crore

Outreach Advertising bags media right for Guwahati Railway Station LED Screen

In Digital OOH By M4G Bureau - January 14, 2019

The 12x9 ft sized screen, allotted for advertising, targets 60,000 passengers every day

Kolkata Municipal launches Tathya Sandhani app for outdoor advertising

In Digital OOH By M4G Bureau - January 14, 2019

The app supports data on legal sites and identification of media

ZEE5’s ‘Rangbaaz’ hits the OOH space

In Campaigns By Bhawana Anand - January 12, 2019

Laqshya Media partners with Zee5 to promote the web series on OOH spread across 456 units covering over 3 lakh sq. ft.

‘New technologies, research will augment OOH’

In Viewpoints By Bhawana Anand - January 11, 2019

Gajendra Jangid, VP - Marketing, Cars24 talks about the brand’s OOH advertising experience and expectations from the medium

DAN to handle media accounts of Oppo, OnePlus

In OOH News By M4G Bureau - January 10, 2019

The agency will handle the traditional, digital and OOH advertising of the two brands

Srishti Communications takes up Presenting Sponsorship of 1st Transit Media Talks conference

In OOH News By M4G Bureau - January 09, 2019

Bullseye Media is the ‘Powered By’ sponsor of the conference; Promoflex Display Systems and Armour Digital OOH are the Associate Sponsors

Prakash Arts upgrades Vijayawada Airport media

In OOH News By M4G Bureau - January 09, 2019

In leveraging the business opportunities that stem from the airport passenger traffic growth, the OOH firm has significantly upgraded the media assets there, by installing wall sites, hanging sites, scrollers, digital displays, among others

US’ MediaMath, Place Exchange join hands for OOH programmatic omnichannel campaigns

In Digital OOH By M4G Bureau - January 08, 2019

Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels