Heads of top specialist agencies to address 1st Transit Media Talks conference in Mumbai on Feb 28

In OOH News By M4G Bureau - February 11, 2019

The conference will feature a panel discussion on the media planning and buying approach adopted by specialist agencies, involving Rachana Lokhande, CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Dipankar Sanyal, CEO, Platinum Media; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport Worldwide

Marico awards its media mandate to Madison Media

In OOH News By M4G Bureau - February 08, 2019

Madison Media will be responsible for all media including Digital and will handle the account from April 1, 2019

No respite for Bengaluru OOH yet

In OOH News By M4G Bureau - February 08, 2019

BBMP has obtained a stay on HC order to bring back advertising on authorised outdoor media in the city

Karnataka High Court quashes ban on outdoor advertising display in Bengaluru

In OOH News By M4G Bureau - February 07, 2019

Authorised media permitted to display advertisements as under Advertisement Bye-laws 2006

Orango Solutions unveils video wall inside Varanasi airport

In Digital OOH By Bhawana Anand - February 06, 2019

Aaj Tak has taken up the media exclusively for its own brand advertising and content display for a period of 6 months

Srishti Communications wins sole rights on Bengaluru-Chennai Shatabdi train

In OOH News By M4G Bureau - February 05, 2019

The advertising rights for train exterior and interior branding have been acquired for a period of 5 years and the win expands the company’s transit media portfolio

Pioneer Publicity sets up state-of-the-art DOOH formats inside Chandigarh’s Elante Mall

In Digital OOH By Bhawana Anand - February 05, 2019

10 HD free standing units and 6 HD digital pillar wraps have been installed inside the mall

Havas Media India appoints R. Venkatasubramanian as National Head of Investments

In OOH News By M4G Bureau - February 02, 2019

A former Havas employee, Venkat has over 22 years of experience in Advertising specializing in Media Buying

Kolkata Outdoor Premier League promises a different turf war

In OOH News By Ria Banerjee - February 01, 2019

The single-day tournament will feature six teams – representing media owning firms and agencies

Tech-savvy OOH outperforms other traditional media

In Research By M4G Bureau - February 01, 2019

A Magna report, among other findings, says that OOH is the only traditional format that has experienced consistent growth in global advertising sales in the last ten years