Star India’s Shalini Kumar to address 1st Transit Media Talks Conference

In OOH News By M4G Bureau - February 19, 2019

Shalini Kumar, VP – Partnerships & Innovation, Star India will speak on ‘What will it take for brands to up the spends on transit media’

Backlite Media, Meraas extend advertising partnership to 4 Dubai OOH destinations

In Digital OOH By M4G Bureau - February 18, 2019

Al Seef, City Walk, La Mer and The Beach to now benefit from the technicolour advertising displays BackLite Media have been bringing to Meraas’ destinations for three years

Laqshya Media Group launches cutting edge OOH planning tool

In OOH News By M4G Bureau - February 18, 2019

The first of its kind tool called SHARP (Strategic Hyperlocal AI-powered Reach Planner), is a state-of-the-art planning machine learning software for measuring the effectiveness and media value of outdoor campaigns.

Santosh Padhi, Chief Creative Officer & Co-Founder, Taproot Dentsu, to address 1st Transit Media Talks Conference

In OOH News By M4G Bureau - February 15, 2019

Santosh Padhi will share his thoughts on the theme ‘The consumer has changed dramatically, have you?’

Leafberry Ads partners with Lead Ads to market Ludhiana media

In OOH News By Bhawana Anand - February 15, 2019

The partnership to focus on offering a broad media mix and high quality assets to advertisers in Ludhiana

Innovation designs for next gen transit media to be discussed at 1st Transit Media Talks

In OOH News By M4G Bureau - February 14, 2019

A session on the theme of ‘How innovative designs can give transit media the nextgen look’ will be addressed by Michael Foley, Founder of Foley Designs

Indore media owners want long tenure contracts for better RoI

In OOH News By Bhawana Anand - February 14, 2019

Fears expressed that investments in new, high quality media may not yield the right returns in the short to medium term

Carat India elevates Pramod PP as Senior Business Director, Carat - Kochi

In OOH News By M4G Bureau - February 13, 2019

Pramod PP will report to Rajni Menon, CEO, Carat Media Brands

‘Transit format is cost effective, delivers better ROI’

In Viewpoints By Bhawana Anand - February 12, 2019

Dev Banerjee, Director, Buymediaspace, the latest entrant to transit advertising, shares his perspective on what makes transit format branding more effective than vanilla campaigns

1st Transit Media Talks to discuss govt publicity spends

In OOH News By M4G Bureau - February 12, 2019

The dedicated session on the theme will be addressed by Amit Kapoor, Director, US Advertising, a fast growing OOH firm that has handled some of the high profile government publicity campaigns