Results For "Media"
2883 News Found
Transit Media can take on multiple avatars: Santosh Padhi
In Gallery By - March 18, 2019
Providing an interesting, mythological take on Transit Media, Santosh Padhi, COO & Co- Founder of Taproot Dentsu, drew up an analogy with Lord Krishna to highlight the benefits of this medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019
RSH Global assigns media mandate to Initiative
In OOH News By M4G Bureau - March 18, 2019
Initiative will handle integrated media planning and buying for JOY & X-MEN Brands
The way forward is transit: Pawan Bansal
In Gallery By - March 18, 2019
Pawan Bansal, COO, Jagran Engage, listed out the factors for ensuring best ROI from transit media in his address at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019
Transit media can come alive with design interventions
In Gallery By - March 18, 2019
Michael Foley, Founder of Foley Designs, highlighted the need to re-imagine transit media design to make the medium much more powerful in his talk at the 1st Transit Media Talks Conference
With metrics, transit media can deliver big
In Gallery By - March 18, 2019
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan
Sanofi global media head Christof Baron to address 60th FEPE Congress
In OOH News By M4G Bureau - March 18, 2019
This is undoubtedly the strongest speaker line-up we have ever welcomed to FEPE: John Ellery
Indian OOH industry grew by 8.8% in FY2018-19
In Research By M4G Bureau - March 15, 2019
Organised retail sector key contributor to OOH revenue growth, according to EY-FICCI 2019 Media & Entertainment report 2019
‘There’s so much to airport media’
In Viewpoints By M4G Bureau - March 14, 2019
Puneet Anand, Sr. General Manager & Group Head (Marketing) Hyundai Motor India talks about how the brand views airport advertising and indeed the entire OOH spectrum
Indian OOH will be Rs 48.5bn biz by 2021
In Research By M4G Bureau - March 14, 2019
The EY FICCI Media & Entertainment 2019 report highlights the strident growth of transit media
Broadsign, Starlite Media team up to transform retail centre advertising
In Digital OOH By Rajiv Raghunath - March 13, 2019
Starlite has begun deploying the complete Broadsign Platform to convert its growing network of 6,000 static outdoor ad displays to free-standing digital units and scale quickly with programmatic capabilities