Vivo’s IPL blitz: #PerfectFan contest on TagTalk

In Digital OOH By M4G Bureau - March 26, 2019

The real time contest launched across 200 locations enables fans to share their selfies real-time on TagTalk with location based live social media integration

Lufthansa celebrates explorers

In Campaigns By M4G Bureau - March 22, 2019

The campaign will be designed with cross-media interlocking and engagement across online, social media, TV, print, OOH and cinema and BTL in the latter phase

Floating billboards take OOH into new territories

In Digital OOH By Rajiv Raghunath - March 22, 2019

Miami-based Ballyhoo Media makes the most of audiences at beaches and riverfronts

6 brands win media worth over $2mn at 2019 oOh! Unmissable Award

In OOH News By Rajiv Raghunath - March 22, 2019

Luxury vehicle company Lexus received two awards

DCMN India Bags Media Duties for FanFight

In OOH News By M4G Bureau - March 19, 2019

FanFight is all set to launch a massive pan-India campaign during witness IPL Season 12 and Cricket World Cup in 2019

Engagement, data & uniformity must for transit growth: Deepak Saluja

In Gallery By - March 18, 2019

Deepak Saluja, Executive VP- Marketing, UTI highlighted the factors that could drive higher adoption of transit medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th

90% of transit media printing is on PVC using solvent inks: Vitesh Sharma

In Gallery By - March 18, 2019

Vitesh Sharma, Country Head, HP Sign & Display spoke about the need to adopt green printing solutions by the transit media industry

Data will drive spends: Shalini Kumar

In Gallery By - March 18, 2019

Shalini Kumar VP - Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks held in Mumbai on February 28t

Transit media is integral to OOH plans

In Gallery By - March 18, 2019

Specialist agency heads Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport India; Dipankar Sanyal, CEO, Platinum Media weigh in on ‘How transit media can be a key part of OOH plans’

Transit media has huge potential

In Gallery By - March 18, 2019

Amit Kapoor, MD, US Advertising highlighted the evolution of media and the factors that made it powerful at the first Transit Media Talks Conference held in Mumbai on February 28th